Pac-12 Athletes Will Be Able To Monetize Their Own Highlights Starting This Season. This Is How

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By Simon Ogus

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College athletics has already looked different in many ways in the post-NIL world and every month there is seemingly a new avenue where athletes are being able to monetize themselves in ways that were never possible before for many decades.

This week in news that caught my attention was the announcement by the Pac-12 Conference that they were partnering with Opendorse in a collaboration to help their athletes monetize their highlights that get posted on the social media platform.

The way this process works is startup Tempus Ex, which has already partnered with the Pac-12 bundle’s highlights from college football and basketball games and then puts angle packages together and distributes them to players at the end of their games. When these videos are then posted on Twitter, the company uses its Amplify tool to apply pre-roll advertising to the video and as a result, the athlete will receive a commission depending on how many times the advertising is viewed by users. While it is only in football and basketball to date, the conference plans to roll out the service in more sports and help athletes capitalize on the interest in their own highlights.

This to me seems like a great concept all-around and helps athletes capitalize off of their video highlights instead of outside third parties. Allowing athletes to have instant access to this content right after a game allows them to be able to get the content up on their platforms while the video highlights are trending news potentially and help them capitalize when the value is peaked.

A lot goes into this ranging from the Pac-12 Conference working with Tempus X to Opendorse and then monetizing via Twitter. Once again it is the sports/technology ecosystem that is effectuating positive change; this time in the realm of the NCAA and new NIL rules.