Smart cars are Smartphones-on-wheels

What are the most significant features of your iPhone or Samsung Galaxy?
1) it is constantly connected
2) it runs (third party) Apps
2bis) it has an App-store to monetize applications

Translate the same approach to a modern car, and you’ll obtain a SMART CAR.
Pay attention: car Apps are not limited to simple programs; thanks to OTA (Over The Air software updates/upgrades), a connected car owner/driver is able to (pay and) download a permanent or temporary ‘feature’ such as more power, more range, a more advanced cruise-control, whatever.
In other words, carmakers can sell existing Customers new features that weren’t previously available and add them on the fly to their cars.

Some final thoughts
From a Marketer’s point of view, it’s a BUSINESS OPPORTUNITY to die for: carmakers can copy a page from Apple’s manual:
• create a valuable, elegant combination of hardware and software
• setup a car App Store
• offer/sell OTA updates/upgrades, Apps, etc.

Hope they do not repeat the same mistakes…

@andy cavallini

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