Boost Your Shopify Sales With DIY Live Video Shopping
Lights, camera, action — sell!
Live-streamed commerce offers retailers and brands a new channel with enormous scope for creating value, transforming the shopping experience as we know it.
China has been way ahead on this trend, but the U.S. live shopping market is expected to reach $25 billion by 2023. A report from McKinsey reveals that conversion rates for live shopping have proven to be up to ten times higher than in conventional e-commerce, and that companies in the forefront of this evolution are seeing their share of younger audiences increase by up to 20 percent.
We could also tell you more about how a Chinese live shopping star sold $1.7 billion worth of goods in 12 hours (whaaat?) or lay out a pile of other convincing reports or examples, but you already get the idea. There is no way of denying that the phenomenon wields enormous power in the global marketplace. And you need to be on it.
The physical store seems to appeal less to the general public than ever before. Instead, e-commerce has become truly integrated in our lives — especially since the start of the pandemic back in 2020.
However, e-commerce lacks many of the benefits of shopping in a physical store. Online vendors often lack the human and personal touch that have the power to inspire and engage consumers. This is what live shopping aims to change.
For you as a retailer, livestream shopping will definitely increase your customer engagement and strengthen your brand — leading to accelerating conversion and a stronger brand appeal.
So, with this in mind: how do you actually increase conversions through live shopping? Here are three tips!
Leverage the live format by responding to people’s comments and questions in real-time, and build loyalty over time by greeting your regular customers in the audience to make them feel seen.
Use the entertaining and immersive aspects of live shopping to keep viewers watching longer. Great storytelling can create an experience unique to your brand.
Take the customer on a journey from awareness to purchase by using time-limited tactics such as one-off coupons. This generates a sense of urgency which will resonate with your audience.
Shoppable live video with YouTube and Shopify
Some live video shopping platforms require you to use their proprietary and expensive video players to create shoppable live streams. This doesn’t have to be the case, though. For a better user experience and more reach, Stackend connects your product inventory to YouTube Live to leverage the reach and accessibility of the world’s most popular video streaming platform.
And you don’t need a big team to get started. If you have access to a computer with a webcam, you can start live streaming 15 minutes after reading this article.
Join us in transforming e-commerce into a joyful and personal experience!
