Maximize Your ECommerce Sales With User-Generated Content
Not only is user-generated content (UGC) the go-to source for 90% of shoppers — it outranks all other forms of marketing when it comes to influence on people’s purchase decisions. Learn how you can leverage this trend to maximize your sales.
Think back to when you last ordered a product online. Did you buy it without checking customer reviews or getting inspiration from other buyers?
According to recent studies, the answer is probably no. Because people trust other people.
Content created by actual people is proven to have a powerful effect on online shopping — as many as 90% of shoppers report that user-generated content (UGC) influences their purchase decisions, in a survey by TurnTo and Ipsos.
UGC can be any form of original, brand-specific content created by people rather than the brand itself. This includes product reviews, haul videos and testimonials.
The same survey gives us insight into how UCG brings life into the online shopper experience:
63% believe UGC creates a more authentic shopping experience
73% say UGC increases their purchasing confidence
61% report UGC encourages them to engage with brands
The fact is that UCG outranks all other forms of marketing when it comes to influence on purchase decisions — including search engines (87%), promotional emails (79%), display ads (76%) and social media (63%).
The statistics speak for themselves: to succeed in online commerce, brands need to leverage the trustworthiness of customers to maximize the effectiveness of their marketing. So, what can you do to tap this virtual goldmine?
You need to identify moments in the shopping experience where you can enable and encourage users to create content. With Stackend you can add a social layer to your online store and turn it into a customer-to-customer sales machine.
Shopper actions are automatically turned into dynamic content — for example, people will get notifications every time someone adds a product to their cart.
Customers can create their own guest blogs or micro-stores with curated presentations of their favorite products.
