Social Content Commerce for Shopify: Getting Started

Andreas Ströberg
Future of eCommerce
2 min readOct 17, 2023

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In our ever-evolving digital landscape, the bridge between content and commerce is becoming increasingly important. Imagine the power of creating content that doesn’t just inform or entertain but also allows users to shop right then and there. Sounds intriguing? Let’s delve into the world of content commerce with Stackend.

Content Commerce: The New Frontier

The concept of content commerce is simple: merge quality content with a shoppable experience. It’s about turning inspiration into action, allowing users to purchase products right where they’re most engaged.

Crafting Shoppable Posts with Stackend

Getting started with this revolutionary feature is a breeze with Stackend. Whether you’re a store owner looking to open up this feature to all or just a select few, the platform has got you covered. Creating an inspirational shoppable post is as easy as composing a regular post. Upload a captivating image, craft an attention-grabbing headline, and pen down a story or share your expertise.

💡 Tip: Get started with Social Commerce Video

Seamless Product Integration

What sets these posts apart is the ability to integrate products seamlessly. With full access to your inventory, you can embed products directly into your content. Choose from various product layouts to ensure the shopping experience feels natural and unobtrusive.

Tags, Navigation, and More

To ensure your content is organized and easily discoverable, Stackend allows you to add tags to your posts. When users are browsing, these tags help in structuring your shoppable content, making navigation a breeze.

Elevating User Engagement

With Stackend, it’s not just about passive consumption. Visitors can actively engage with your content, even incorporating products from your inventory in their comments. This transforms ordinary comments into shoppable recommendations, adding a layer of interactivity and inspiration for other readers.

A Unique Content Blend

To make your posts truly stand out, Stackend offers the capability to integrate external content. From YouTube videos to Spotify playlists, add a unique flavor to your posts, ensuring they resonate with a wider audience.

Join the Content Commerce Movement

Thank you for accompanying me on this journey into content commerce. If you’re keen to harness this high-conversion strategy and elevate your sales, Stackend is ready to be your partner in this venture. Together, let’s transform the e-commerce narrative, creating experiences that inform, inspire, and invite action. Visit stackend.com or explore our free trial on apps.shopify.com. The future of content commerce awaits!

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Andreas Ströberg
Future of eCommerce

CEO for Stackend.com — loves product, concept and business development. Soft for old Land Rovers.