What Being Sustainable Actually Means?

Vera Lovici
Sustainability Pulse
4 min readMay 27, 2021

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Plans to protect air and water, wilderness and wildlife are in fact plans to protect man. — Stewart Udall

What being sustainable actually means?

Sustainability is a company’s ability to thrive in a constantly changing and competitive environment. It is an approach that can be applied to any company, whether to reduce operating costs, raw material sources or energy supply. A requirement for a sustainable business is the use of energy suppliers who are trustworthy partners and consistent in the cost and quality of their supply.

There is a slight economic incentive for farmers to pursue sustainable practices. When you shop locally, you support local farms and businesses and support the global environment by reducing transportation of fuel, food, and travel over long distances. The earth will suffer without green and environmentally friendly products and practices, and without sustainable activities, we will run out of resources.

Environmental sustainability is about interacting with the planet, conserving and avoiding natural resources, and endangering the ability of future generations to meet their needs. According to a McGill University paper, sustainability means that you must meet your needs without compromising the ability of future generations to meet them. It means that what we are doing today will not exhaust the resources of future generations.

According to the United Nations (UN) and the World Commission on Environment and Development ( WCEDD ), environmental sustainability serves as a way to ensure that future generations have the natural resources to live in an equal if a not better way of life than today’s generations. Sustainability is defined as an economic activity by the World Wildlife Fund of Nature (WWF) as meeting the needs of today’s generations without compromising the ability of future generations to meet their needs. It means that we are responsible for our planet and that we are taking action to do so.

I think the effectiveness of sustainability lies in the way we define it and how we practice that definition. Sustainability means living sustainably where what we consume does not exceed our contribution. Acting is the natural result of our thoughtfulness, and our definition of sustainability must be put to the test.

Sustainability requires us to consider the long-term consequences of our actions, and failure to do so can mean that our lives disappear. I propose that sustainability means creating an environmentally friendly environment in which life thrives. We can live in a way that can become fulfilling people that does not affect the fulfilment of others. There is no template for sustainable living that we can assign to our society.

Sustainable development is important in terms of how it recognises the limits of our environment and recognises our desire for improvement. In addition to the concept of development, sustainable development means that humanity will meet its current needs without affecting the ability of future generations to do the same. Destroying everything is counterproductive to the planet and its ability to sustain life as we know it.

I have counted how often the word “sustainable” or its close relative, “sustainability,” appears in the 17 Sustainable Development Goals that the United Nations will adopt this weekend. Sustainability will not be a dirty word in this business in 100 years, but that is what it means. The goals, as they are called, aim to improve the lives of the world’s poorest countries and those in extreme poverty by eradicating a wide range of diseases, education, equality, and caring for the planet.

Sustainability encourages people, politicians and businesses to make long-term decisions and take future generations into account. It is not afraid of a resource-poor future or of accepting constraints as the answer. Sustainability represents the choices we make today that can be endlessly repeated without harming the planet or humans.

Sustainability is defined as the process of mankind’s action to avoid the depletion of natural resources, to maintain the ecological balance and not to allow the quality of life to decline in today’s modern society. The challenge of sustainability is to contain and manage Western consumption and raise the living standards of developing countries without increasing resource consumption and environmental impacts. In this belief, measures that do slightly less damage to the natural world not only ensure that ecosystems continue to function and create the conditions that will ensure that the quality of life in tomorrow’s modern society does not decline but also claim to be sustainable.

The definition of sustainable helps us to articulate and understand where we stand and where our natural resources are limited. Superficially, sustainability means maintaining a mechanical way of describing human activities. In other words, we are not at a level of population that depletes the earth’s resources.

Industries, companies and governments imitate nature by converting waste from industrial metabolism into resources. The earth’s resources are used to sustain them: trees that make paper, houses and furniture, the water we drink, natural metals and compounds that create the things we need to live are examples of the earth’s resources that we consume every day. This is not the practical view of sustainability, which is a closed system that maintains a productivity process that replaces resource use with human action, so that resources of equal or greater value to humans degrade and endanger natural and biotic systems.

Based on the re-recycling of resources, this concept seems to be more sustainable than the current linear economic system. Indeed, there are many different views of what sustainability is and how it can be achieved. Suppose we include all the things we do today in our activities, including those that impact the environment, economy, society and health, and everything we do, including ourselves, children, grandchildren, and subsequent generations. In that case, we have a fairly simple definition of sustainability for humanity.

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Article original posted on www.nycsustainablefashion.com

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Vera Lovici
Sustainability Pulse

Editorial-minded marketer and communications strategist. Subscribe to my newsletter https://sustainabilityp.substack.com/