Advertising and Monetization with Facebook Instant Articles

Instant Articles is designed to give publishers control over the ads experience. Publishers can sell ads in their articles and keep the revenue or they can use Facebook’s Audience Network to serve ads and earn an industry standard revenue share.

Using Direct-Sold Ads

Publishers can serve banner ads that have been sold directly by their own sales team into their Instant Articles. Publishers keep 100% of the revenue generate from ads they sell themselves.

To display banner ads in Instant Articles, use the Ad element to designate the position for the ad within your article. The ad will be served from your designated URL and will be rendered inside the article with the “Sponsored” heading, indicating to the reader that the content is an advertisement.

Specify the dimensions of the iframe to match the dimensions of the ad asset within. Facebook will resize the frame to be responsive to different screen dimensions and add buffer space around the ad consistent with your article style.

<figure class="op-ad">
<!-- Use this for your ads -->
<iframe src="https://www.adserver.com/ss;adtype=banner320x50" height="50" width="320"></iframe>
</figure>

Serving

Ads can be served into your Instant Articles through your existing ad server implementation, including through Google’s DFP solution.

Measurement

Since your ads are served into Instant Articles within an iframe and embedded web browser, you can employ your own existing techniques to measure and account for the viewability of these ads back to your advertisers. You may use Javascript to track and measure ad viewability for these ads in your Instant Articles.

Targeting

For ads sold directly by your team, you will not have access to Facebook targeting within Instant Articles. You may still use your standard cookie or contextual data for targeting as you do for ads on your website.

Using Facebook’s Audience Network

In addition to serving ads that have been sold directly by your team, you can also incorporate ads fromAudience Network into your Instant Articles. Audience Network enables you to show people the right ads by extending Facebook’s people based targeting to your article and gives you access to over 2 million advertisers.

Step 1: Sign up for Audience Network

Please contact your LiveRail representative for onboarding to Audience Network.

Step 2: Embed Audience Network ads

Once you are connected to Audience Network, create a placement in the Audience Network UI.

To embed Audience Network ad tags in your article, use the op-ad Embed type. These ads are served within a webview when a person reading your article taps on them.

In the following example, you would simply replace PLACEMENTID with the placement ID you generated from the Audience Network dashboard.

300x250 Audience Network Ad Sample

<figure class="op-ad">
<iframe src="https://www.facebook.com/adnw_request?placement=PLACEMENTID&amp;adtype=banner300x250" width="300" height="250" style="border:0;margin:0;"></iframe>
</figure>

320x50 Audience Network Ad Sample

<figure class="op-ad">
<iframe src="https://www.facebook.com/adnw_request?placement=PLACEMENTID&amp;adtype=banner320x50" width="320" height="50" style="border:0;margin:0;"></iframe>
</figure>

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