Quick Illustration By James McNab

Long Live Ad Blocking

James McNab
2 min readSep 3, 2013

I started using AdBlock a few years ago and I haven’t looked back since. It’s my favourite web tool and the one that’s made the web, well…usable. Before ad blocking it was pop-up this, alert that. A bait click here and a web banner there. Between Youtube pre rolls and full screen takeovers I would regret that I even went to the website. AdBlock stopped all of this for me and 20 million plus other users worldwide.

Then I saw this article on Quartz. Apparently this wonderful piece of web technology is hurting websites’ revenues. Well boo f***ing hoo. We all have to make money I get it, but if your golden goose is to annoy me and distract me from whatever activity I’m doing on the web, F*** You and your revenues. I don’t need your product. I don’t have to buy from you. You’re just another business in a sea of Conglomerates.

For those who say AdBlock and its like are destroying a revenue stream that grew startups like Facebook into powerhouses, good riddance we don’t need anymore future startups like Facebook.

So here’s to new revenue models for startups that don’t piss off users. Here’s to companies that make things people want and don’t have to force feed them through the coercive tactic known as advertising. And Here’s to ad blocking for making it happen.

Long Live Ad Blocking!

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James McNab

Design @ forethought. Formerly @ thistle. Side project https://pinstripelabs.com. Former lead UX Instructor @RedAcademy Toronto. OCAD Alum.