Chirpley Private Round Raise EXCLUSIVELY on Lithium

Liberating small-scale Influencers and Empowering Brands

Medley
Future Venture
Published in
3 min readJul 15, 2022

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Highlights

  • Fully functional product (6k signups already!)
  • End-to-end automation of small influencer campaigns
  • AI-drive selection and execution
  • Decentralized marketplace allowing incorporation of all social media channels
  • Introducing fair and seamless ‘promote-to-earn’

Introduction

Influencer marketing is one of the most rapidly growing sectors of the marketing industry. Anyone with access to a platform and a following has the power to influence an audience, which brands are attempting to capitalise. Twitter, Instagram, Snapchat, TikTok, Meta, you name it — we are spending more and more time of our lives on social media platforms, making them a lucrative space to drive marketing efforts.

Product

Chirpley is an independent and fully decentralised marketplace to match brands and businesses with nano (1–5k followers) and micro-influencers (5–50k followers). Brands have been slow to realise that targetting smaller influencers is more lucrative, as their engagement level is almost 600% higher than for big influencers — Chirpley allows exactly this by giving both brands and influencers free access to its platform to connect.

Problem

For brands and businesses, running influencer campaigns manually is extremely time-consuming and inefficient. Furthermore, it is difficult for brands and businesses to understand how much they should pay influencers to promote their products and services.
For nano and micro-influencers, way less opportunities exist than for big and well-known influencers. Further, smaller influencers often get compensated in companies’ goods and services, rather than cash.

Solution

Chirpley is the world’s first decentralised peer-to-peer influencer marketplace. A decentralised ecosystem powered by artificial intelligence and machine learning, which matches nano and micro-influencers with brands. Chirpley’s algorithm then calculates a fair price for a range of services from tweets, retweets, likes, video posts, etc. based on an influencer’s amount of followers and engagement.
This allows brands to easily and effortlessly leverage a large number of smaller influencers with complete cost transparency, while creating earning opportunities for smaller influencers themselves.

Tokenomics

$CHRP is the utility token that powers the Chirpley ecosystem. The $CHRP token works as follows: Chirpley offers brands the possibility to either pay a 10% fee on top of their total campaign budget, or a 5% fee on top if they decide to pay in the $CHRP token. Influencers then receive however much of the budget was allocated to them minus a 10% handling fee.
Ultimately, 80% of all Chirpley revenue is used to further develop its ecosystem (marketing, development, community, user rewards, etc.), while 20% of the revenue is used to buyback and burn tokens.

Public Round Raise Details

Date: August 15–28
Raise Target: $35,000
Private Round Price: $0.014
TGE Price: $0.021
Mcap at TGE: $357,000
Vesting: 2 month cliff at TGE, then monthly over 18 months

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