Chirpley Private Round Raise EXCLUSIVELY on Lithium
Liberating small-scale Influencers and Empowering Brands
Highlights
- Fully functional product (6k signups already!)
- End-to-end automation of small influencer campaigns
- AI-drive selection and execution
- Decentralized marketplace allowing incorporation of all social media channels
- Introducing fair and seamless ‘promote-to-earn’
Introduction
Influencer marketing is one of the most rapidly growing sectors of the marketing industry. Anyone with access to a platform and a following has the power to influence an audience, which brands are attempting to capitalise. Twitter, Instagram, Snapchat, TikTok, Meta, you name it — we are spending more and more time of our lives on social media platforms, making them a lucrative space to drive marketing efforts.
Product
Chirpley is an independent and fully decentralised marketplace to match brands and businesses with nano (1–5k followers) and micro-influencers (5–50k followers). Brands have been slow to realise that targetting smaller influencers is more lucrative, as their engagement level is almost 600% higher than for big influencers — Chirpley allows exactly this by giving both brands and influencers free access to its platform to connect.
Problem
For brands and businesses, running influencer campaigns manually is extremely time-consuming and inefficient. Furthermore, it is difficult for brands and businesses to understand how much they should pay influencers to promote their products and services.
For nano and micro-influencers, way less opportunities exist than for big and well-known influencers. Further, smaller influencers often get compensated in companies’ goods and services, rather than cash.
Solution
Chirpley is the world’s first decentralised peer-to-peer influencer marketplace. A decentralised ecosystem powered by artificial intelligence and machine learning, which matches nano and micro-influencers with brands. Chirpley’s algorithm then calculates a fair price for a range of services from tweets, retweets, likes, video posts, etc. based on an influencer’s amount of followers and engagement.
This allows brands to easily and effortlessly leverage a large number of smaller influencers with complete cost transparency, while creating earning opportunities for smaller influencers themselves.
Tokenomics
$CHRP is the utility token that powers the Chirpley ecosystem. The $CHRP token works as follows: Chirpley offers brands the possibility to either pay a 10% fee on top of their total campaign budget, or a 5% fee on top if they decide to pay in the $CHRP token. Influencers then receive however much of the budget was allocated to them minus a 10% handling fee.
Ultimately, 80% of all Chirpley revenue is used to further develop its ecosystem (marketing, development, community, user rewards, etc.), while 20% of the revenue is used to buyback and burn tokens.
Public Round Raise Details
Date: August 15–28
Raise Target: $35,000
Private Round Price: $0.014
TGE Price: $0.021
Mcap at TGE: $357,000
Vesting: 2 month cliff at TGE, then monthly over 18 months
Website: https://chirpley.ai/
TikTok: https://www.tiktok.com/@chirpley
YouTube: https://www.youtube.com/c/Chirpley/videos
Instagram: https://www.instagram.com/chirpley/
Twitter:
Discord: https://discord.com/invite/fR9CS8mcHn
Telegram: https://t.me/chirpley