Growth Hacking Your Startup Tips
Make a Landing Page Basics
This post will illustrate some good examples of landing pages that use a user-centric design approach, and determining what elements are highlighted to make the best experience on their sites.
We want to create landing pages for many reasons. A few of those include:
- To sell a product
- Get someone to download your app
- But most importantly: To see if there is anyone else out there like yourself with the same problem you’re trying to solve
Determining your “Call To Action”
A call-to-action (CTA) is a button or link that you add to your website in order to guide your visitor and tell them what to do next.
Netflix
Every website and product has a call to action. Netflix does this extremely well with a very simplistic CTA- signup and get a free month of television. Their ultimate goal is to get someone to at least try their service because from researching data, a signup after 1 month of free tv, equals X% likely to pay $10.99 and become a lifetime Netflixer.
UBER
Uber is another great example of landing page tailored to their business functionality. Though Uber does require a demand for riders, their core business is built around having a supply of drivers in every city. Without this they would collapse within. Uber’s landing page caters to this by showing a form with most of the information needed to begin your driver’s application. They also repeat the CTA above with the black button of “Become a Driver.” Having drivers is very important to Uber. Uber’s landing page also shows the text “Get there. Your day belongs to you,” with a friendly guy in is car smiling ear-to-ear, mid-thirties. This is Uber’s target driver based upon data and every picture and word has meaning. This is what is called the target user profile (e.g. your target customer).
Bumble
Bumble is a another great example. Very friendly and simple. They want people to download Bumble for their new BubleBizz Networking feature and to find dates. They simply show in a single image both of their features and and allow the user to enter a phone number to easily download their application.
There you have it. Want a billion dollar landing page? Follow the steps of these great companies. Determine your call to action, find your target user profile, and put it on the internet for the world to find.
What is your idea? Write it in the comments and show us what your billion dollar landing page will look like!
