Tips on scaling up your Developer Engagement, Support & Acquisitions.
These slides were pulled straight from a presentation given at the Evans DataDeveloper Relations Summit by Avi Harsh, CEO of Weavr along with Grace Francisco, VP Developer Relations at Roblox. Evans Data is an industry leader focused on market intelligence focused on all areas of development from software to hardware to mobility.
With many years of Developer Relations experience in their background, everyone (in the Developer Relations field or not) will learn the values of Developer Engagement, Support & Acquisition.
Throughout this post, you will learn how being a good developer advocate requires similar attributes as composing a symphony, using the Sing & Rap strategy. No, not literally.
Developer Engagement & Outreach Frameworks
S I N G
- Planning & Groundwork strategy sessions
R A P
- Execution & Metrics
Advocates need to make a plan. First, define what sources you should be looking at. Then, drill down your searches by finding the right developers.
Find your influencer’s and define your champions. It is important to maintain your champions interest, while also seeking out to find new influencers.
Keep your content fresh, strategize internally by making a plan. Colab with your marketing team to make sure there is a consistent line of content coming out in relation to new updates or new releases.
Rewards and Recognition are key when interacting with Developers. Show their value in unique ways. Think, how would you like to be rewarded if you were a developer?
Be curious. Analyze topics of discussion and continuously learn about the external and internal communities.
Be active in the community. Find partners, go to meetups, and preserve while you improve on this partnership.
Put it all together. Weavr is helping Developer Advocates master the Sing and Rap strategy by composing their own symphony in the most convenient strategic ways. Simplify your work while improving the speed and quality of your strategies.