One week in a post #5: millennials’ ego, milk-made t-shirts, avocado pits, and apple cider vinegar hype

Chiara Cecchini
FUTURE FOOD
Published in
7 min readFeb 18, 2021

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Now that climate beneficial eating is becoming more popular, and a number of individuals and organizations are getting into the space, I feel called to share with a broader audience what I encounter every single day through my work at Future Food and Food for Climate League. Weekly, I share startups I read about, products I tasted, founders I met (and a bit of personal life!). Every single concept I mention will be tracked on a public database we’re populating. The overarching goal is to increase general interest in this topic, acknowledging that the challenge is too big not to work cooperatively.

This initiative is possible thanks to our amazing Future Food Ecosystem, where our team is working diligently every single day to research, design, create, and commercialize new food solutions to help our planet.

My word of the week

Love

NOUN

  • A great interest and pleasure in someone or something.

Food, Climate and Innovation: three highlights of the week

1.Making cloths from waste
This past week Natural Fiber Welding (a company supported by Ralph Lauren) announced that they will be setting up a new facility in Illinois to manufacture its plant-based leather product, Mirum. Last week I also read about MiTerro, a biotechnology company founded by…

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Chiara Cecchini
FUTURE FOOD

CEO & Co-Founder at Future Food Americas • Head of Innovation at Food for Climate League • Forbes 30U30 Social Entrepreneur 2020 •