The Real Reason Behind Pokemon Go’s Success

Storytelling matters today more than ever

Lucas Rizzotto
Jan 29, 2018 · 4 min read
Image for post
Image for post

Its storytelling potential.

Image for post
Image for post

Image for post
Image for post
Virtual Reality as well as Augmented Reality are both ideal mediums for immersive storytelling
Image for post
Image for post
A step in the real world corresponds to a step in the immersive narrative. This sync adds to immersion.

Because storytelling was never the driving force of the design of the application.

Image for post
Image for post

Image for post
Image for post

Thanks for reading!

Lucas Rizzotto's Blog

Mapping out the future of realities

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store