Facebook has an Employee Morale Crisis
When your executives are dishonest and they only reward those loyal to them, what happens when the going gets rough? When the chain of command is more about deflecting than owning failures, what happens to morale when the good people start to leave?
This is what Facebook is finding out in 2018 as its stock and internal company morale has plummeted. Who is going to be Zuck’s next scapegoat?
According to a report in the Wall Street Journal on Wednesday citing an internal survey at Facebook, just over half of Facebook employees (52 per cent) have said they were optimistic for the future of the social networking platform — down by 32 per cent last year.
When your leaders are not transparent and silence people who push back or make them leave, what kind of culture do you end up with? These are the classical symptoms of a CEO that has gone off the rails tech folks.
Confronted with any question about Russian interference on the platform, or the scourge of misinformation, Facebook is on the verge of a significant talent exodus, as people are starting to realize they don’t want to be associated with such a company.
This isn’t just investors and shareholders, it’s some of the smartest talent in the world internally that work for and at Facebook.
This isn’t just a difficult year for Facebook, this is the karma of many years of poor leadership and decision making. That’s not something that just goes away.
The firm is facing backlash for its handling of fake news and privacy and election interference from Russia-based groups in the 2016 US presidential elections however there are scandals and layers of deceit that point to poor management and a CEO out of touch with reality.
Just under 29,000 workers (of more than 33,000 in total) at the embattled company participated in the biannual pulse survey, which takes place each April and October. When you shed trust, you shed $Billions and it becomes apparent you disregarded an ethical compass in your business decisions. Who would want to work at such a company, regardless of the salary or how good it has been for their career?
Facebook shares haven’t just stumbled — they set a chain reaction in motion where people are deleting the app and now being bombarded with political hacking on Instagram and Whatsapp as well. When you fail this hard, the entire scope of your company is impacted.
Over at the New York Times, people such as Sheera Frenkel, Nicholas Confessore, Cecilia Kang, Matthew Rosenberg and Jack Nicas interviewed more than 50 people to tell the tale. The resulting report points to systemic and fractured leadership processes. That’s not how you lead a company into the future and mess with things like the Media, elections, democracy and advertising.
Facebook is its own bad actor, it worked with Definers, a dark-arts public-relations firm that specializes in information warfare. It’s beyond belief. There’s no wonder Facebook employees would cringe.
If Mark Zuckerberg is untouchable, you know how ruthless the world is to female executives. This means Sheryl Sandberg will likely lose her job. It’s not fair, but since when is anything fair in Facebook or Silicon Valley monopolies. Just look at Google paying $90 million severance to a sexual harassment offender who happened to be a well-known executive. Facebook employees should be outraged, they should be protesting. But they can’t, Zuck is like a kid, forcing executives to use Android phones and going on tours.
If there are internal doubts about Sandberg taking hold in the popular narrative around the company, you only have one person to blame, and his name is Mark.