The Adaptive Mobile: A Business-Case for Augmented and Virtual Reality

Kumar Nikate
Sep 7, 2018 · 3 min read

Augmented and virtual reality is the new paradigm where businesses can attract customer and engage in conversation to offer products and services.

Augmented and Virtual Reality

The entertainment value that virtual reality and augmented reality, VR and AR, are known to everyone. However, entertainment isn’t the only avenue where mixed reality is leaving a mark. Though at a nascent stage, industry leaders are directing attention to the innumerable possibilities that mixed reality integration can offer with business apps.

Here are few examples of how VR and AR can permeate into the business ecosystem:

I. Remote Training

With improving opportunities for business expansion, many companies are shifting focus beyond regular geographic boundaries. And with such geo-diversity, it is a difficult task for human resource and managers to train employees.

It is noted by some organizations that 2/3rd training costs are spent on travel and accommodation. Moreover, training via AR and VR increases employee satisfaction and productivity. While business apps with integrated mixed reality can reduce the cost to the company, a single instructor can expand reach to all employees via the app.

Complex training for machine usage and such, access to on-demand training sessions is crucial to employees and management alike.

II. Data Organization

Think of movies like Minority Report or the Avengers and you will find John Anderton (Tom Cruise) and Tony Stark (Robert Downey Jr.) using hand-motion technology (gesture recognition) to manipulate data. In fact, Minority Report’s technology consultant, John Underkoffler, has created an interface with gesture recognition where the human mind can project thought into data organization.

Particularly in business apps, data organization via gesture recognition offers three main advantages:

· Accuracy

· Time-saving

· Stability

Moreover, there are some industries that are more inclined to integrate this technology. They are:

· Defense/Military

· Consumer Products Manufacturing

· Transportation

· Home Automation

· Architecture

· Aviation

· Education

· Travel and Hospitality, and

· Retail

III. Communication — Collaboration

One major advantage that we have addressed is the geographical agnosticism that AR and VR provide. Mixed reality can be used to create virtual conference sessions, no matter where the participants are located. Plus, mixed reality can be used by individuals as well as to create a work environment where they can immerse themselves in their work, drowning out all noise that offices invariable create.

The Future of Mixed Reality

Technology giants like Google, Lockheed Martin, Samsung, Sony, Volvo, Microsoft, and Apple are making huge investments in this sphere. And with the expanse of newer technologies like Google Glass, AR/VR headsets and 3D spectacles,

In the next few years, there are hordes of new app types that will permeate the global market, catering to all types of services. Some key mixed reality apps:

· Dating apps

· Sports apps

· Healthcare

· Data visualization

· Smart cities development

The possibilities of AR and VR are endless. And every month, new ideas are being churned out that will help consumers and businesses offer immersive technologies to keep individuals engaged. Moreover, as smartphones get more advanced and cheaper, the outreach that mixed reality and mobile app development offer will increase exponentially.

The bottom line is — mixed reality is expected to go beyond influencing our spheres of social media, communication and operations, thereby, pushing the boundaries of Digital Transformation of businesses with revolutionary technology.

FutureTechMedia

All about Future Technology and Trends

Kumar Nikate

Written by

Stargazer and TechGeek.

FutureTechMedia

All about Future Technology and Trends

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