A Beginner’s Guide to Outsourcing Outbound Telecalling

Rahul Sharma
Futwork
Published in
3 min readAug 4, 2022

Outbound telecalling is a great way to expand your business and reach more customers. It’s also an effective tool for marketing campaigns, customer support, and sales. However, the amount of time you spend managing outbound telephony can be overwhelming if you don’t have a clear idea of how it works or what it takes to succeed with it. In this guide, we’ll walk through everything from setting up your first campaign to managing quality expectations in order when it comes to outsourcing your outbound telecalling requirements!

What is Outbound Telecalling?

Outbound telemarketing is a great way to communicate with existing customers and target potential customers. It can be part of a larger marketing campaign, but it’s also an effective tool in its own right.

Outbound telemarketing, in general, allows you to reach a large number of people quickly, which is particularly appealing if you’re looking for quick growth or want to drive traffic from other marketing channels.

How Does it Work?

Outbound telecalling is a process that involves calling potential customers and promoting your products or services to them. The process is usually automated, and it can be done over the phone by hiring an outsourced telecalling agency to do it for you. Outsourcing outbound telecalling means that your company does not have to hire anyone directly — but instead relies on another entity (such as Futwork) to handle this aspect of your business operations.

How To Proceed With It?

The first step towards outsourcing your outbound telecalling requirements is to determine the goals that you’re planning to achieve. Once you’ve established the goals, it’s time to decide how you want to manage the transition.

If your company is small and agile enough, then implementing a new system may not be necessary — but if not, consider investing in support and training from an outsourcer.

Managing Quality expectations

Quality control is an essential part of any outsourced telecalling project. When looking for a company to work with, make sure that they have an established track record of providing quality services and customer support — this will help ensure that your project ends up being successful and profitable for everyone involved.

Here are some tips for managing quality expectations:

1. The customer service representatives who answer calls ought to be effectively trained and educated about the products and services you’re offering.

2. Regular audits are essential to make sure that your telemarketing agency is meeting its quality standards.

3. It is important for your call center to record calls with your clients and prospects so that you can review them on a regular basis.

Be Clear About What You Want

In order to be successful with outsourcing your outbound telecalling needs, it’s important that you are clear about what you want and expect from your service provider. If you don’t know where to start, here are some questions that may help:

  • What kind of results do you want
  • How long are you willing to wait for results?
  • Are there any specific rules or requirements for this type of call?

Conclusion

In conclusion, outbound telecalling is a great way to get in touch with your customers and prospects. It’s a low-cost marketing tool that can be used as part of your overall marketing strategy. However, it is important to keep in mind that not all outbound telecallers are created equal. You need to know what you want from each supplier before starting any communications session with them so that you only work with the best ones possible.

Futwork is revolutionising outbound telecalling by using a model of outcome-based pricing, using technology to train and deploy tele-callers from over 100 cities for businesses all over India and beyond. For more information, please contact us!

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