Running a business with boobs: the things I never say

Jesse Genet
Jesse Genet in Lumi
Mar 8, 2017 · 5 min read

I’ve never published anything about what it’s like to be a woman in business, but today is International Women’s Day and I decided to use my incredibly keen wit and personal experiences to speak some truths ;)

Credit: Life Magazine (From photo shoot of the Monokini designed by Rudy Gernreich)

1. Don’t invite me to your event and admit it’s because you want women there.

This is me, holding a box.

2. Don’t ask me if my dad helped me draft a document.

3. Don’t demean me while asking for a job.

4. Don’t act surprised that I am the CEO.

5. Don’t question my level of ambition.


Having boobs and running a business is exactly the same as having a penis and running a business, except boobs are more aesthetically pleasing. I hope, at minimum, we can all agree on that.


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Jesse Genet

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I stuck to a simple idea for an unreasonable amount of time, now I run @Lumi

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