Photo Credit to Antonio Villas-Boas/Tech Insider

The Future is Without Apps

How we may soon no longer need to install apps with help from Google and Surprisingly: Apple.

Donny Reynolds
Mar 29, 2016 · 9 min read

“OK Sherlock, So What’s Wrong?”

Delivery and Discoverability

Image by Branch Metrics

App Linking and Indexing Works, But Not Good Enough

GIF by Branch Metrics
GIF by Alex Bauer

App Streaming from Google

On-Demand Resources from Apple

Image by Apple

The Underrated Quest for Web Apps

This is probably the one billionth time you’ve seen this picture. But I’ll put it up anyways.

A Future without Apps


(Disclaimer and clarification: I wrote this article long before I joined Google. Opinions are my own and not the views of my employer.)

Fwd: Thoughts

A collection of musings on product, design, and business.

Thanks to Jasper Cheng.

Donny Reynolds

Written by

APM @Google, designer at heart. Our publication Fwd: Thoughts left Medium, new home at https://fwdthoughts.com. https://donny.io

Fwd: Thoughts

A collection of musings on product, design, and business.