Why status page is a must have for your business?
If you have an internet business and your website is the primary source of your revenue flow, a status page is a must have as much as for yourself as your customers.
We have already talked about the importance of having a high performing website, the need to have a monitoring service like Fyipe for your website and some very efficient hacks to improve the overall performance of your website before.
We already understand the importance of having a good monitoring service but using a good monitoring service is just a part of the process. It keeps you aware but it is incomplete without the page which saves you from being flooded by support tickets when something goes down, which take up much of your valuable time that could have been otherwise used productively to solve the issue at hand.
In this blog we will discuss the importance of having a beautiful status page and why it is no longer a “good to have” but a must have for any business today.
So what is a status page ?
Status page can be simply put as a web-page that describes the current status of all your system processes, server status, your APIs and dashboards so that you and your customers are aware of what’s going on without actually having to test it yourself every 5 mins throughout the day all round the year.
It gives you a clear picture of downtime and other relevant metrics to your business users or customers.
Why do you need one ?
Having a status page reflects really well on your brand image especially if you are a SaaS company. Keeping your business users and customers aware of the current situation not only builds your brand value but also increases the brand trust multi-fold. Believe me customers love the company who go over the top to improve their overall experience.
So, here are the reasons why it is a really good idea to have a status page of your own:
Downtime happens- but it shouldn’t be a customer service disaster
No matter how much you try, if you are into tech, downtime is inevitable. It has happened and will happen to every company at least a few times in their life time till the time they learn from it and keep improving themselves with the right tools in place.
So, it’s just a simple truth- Downtime happens and therefore, how you deal with it is of supreme importance. So, when downtime happens, you must be the first one to know so that your IT starts working to fix the problem.
However, when downtime happens, businesses get flooded with tickets from their business users and customers across the globe and a major chunk of their efforts get directed in replying to those tickets instead of fixing the problem.
Using a status page solves this problem. It keeps your customers updated about the issue. It assures them that your business it taking care of the issue and hence having a simple status page reduces your support tickets by nearly 90%.
Imagine what this could do to improve the speed of resolving the issue.
Cutting down support cost
Whether it’s a server issue, a bug in production, or DDoS attack, the simple truth is that downtime happens. It takes just a downtime to make your life miserable.
But having a status page reduces the need of having a big portion of your IT work on support. Keeping the customers aware reduces the tickets and significantly reduces the support cost.
It showcases your reliability for free
Making your customers aware of the issue is just a part of the picture and it is a really small part believe us.
You won’t be suffering a lot of downtimes after you have put the proper tools in place and if you are using tools like Fyipe, you will be aware of the possibility of a downtime even before it actually happens. Yes it’s true.
But the primary motivation isn’t to showcase your lows but to showcase your highs to your customers. It shows your reliability to them without even saying a word. It builds a long term trust and improves your overall brand image for free.
Builds customer trust
A higher uptime shows how efficient you are as a company and a helps your customers believe that you can actually deliver a really high SLA much superior than your competitors. Your customer start trusting you and this takes your business to a next level. Trust is what creates billion dollar businesses.
Helps you meet your SLA and improve it for free.
If you are struggling with improving your SLA, having a status page can actually help you improve.
How ?
It’s pretty simple. The lesser time your team invests in answering support emails, the more time they get to work on the issue. You get a much higher set of hands working for you in resolving the issue and guess what you didn’t have to pay any extra price for it. This helps you improve your SLA significantly as the downtime reduces to a bare minimum.
Think status page cost you money ? Naah, it saves you a lot more
Sometimes businesses wrongly assume that having a status page is costly and hence they can create one for themselves at a much cheaper cost on their own and not buy one. Read further and you would know why it isn’t a wise thing to do after all.
A beautiful customized status page with your logo from Fyipe would cost you a 99$/month or lower. If something costs you a 100$/month and your time is worth 100$/hour (trust me, it is) and you can’t create update and maintain it in less than an hour for the whole month with all the features you get on Fyipe, then not buying one and investing hours creating and maintaining it is a really poor business decision.
Yes you can create one for yourself but getting a team of experts doing it for you at a significantly lower cost according to what you want gives you a lot of time to focus on what matters.
So, contrary to the common perception, having a status page saves you money. A lot of it.
Keeps the complete firm on the same page all the time
Having a status page, keeps the whole firm in loop of what’s happening and saves valuable time communicating internally to find out what is happening and helping each other solve it.
Fyipe not only gives you a status page for your customers but also a private status page for your firm to use consisting of metrics that you would want to be available only to your internal team and not to anyone outside the firm.
Why twitter isn’t enough
One of the most common excuses that businesses make to not have this service is because they believe they can use twitter to make their customers aware and that should be good enough. Why waste a 100$ on getting a status page?
The only problem with this theory is the assumption that the customers ,business users or developers would actually care about going through your twitter page to check whether a service is down when they need it.
Some of the customers might not even be following your twitter page. When things go down even a email doesn’t suffice but a status page does. Your customers visit your status page and at the very moment become aware of what’s wrong.
They shouldn’t have to go through their email of your twitter page to find out what’s wrong. Just a simple URL like “status.companyurl.com” should be enough.
Keep your customers happy — Trust me they’ll thank you.
A status page keeps your customers aware and happy. If you are a SaaS company or even into eCommerce, trust me you need it more than anyone else. Your customers, developers need to know what went wrong since their applications, websites or services would be dependent on your APIs and when the request doesn’t return a response to their request, you must provide them an easy way to know for sure the status of your systems before starting to troubleshoot on their end.
If you don’t, you are failing to provide the services you promised and failing as a company as well. Just having a status page would avoid all of this and turn this into a memorable customer experience.
So how do i set one up quickly ?
It is easier than you think and you can get one for yourself custom made in just a few minutes. Just follow the steps below.
Step 1: Request a free demo for Fyipe here.
Step 2: Design your own status page or ask the Fyipe team to do it for you.
Step 3: Start using your status page in a few minutes.
Step 4: Relax. Fyipe will take care of all you webapps and APIs 24x7x365. Let us know when your customer thank you for this.
