Fyooz is a Blockchain powered tokenization platform designed to democratize humanity’s desire to invest, participate and gain access to anything one can imagine. It’s a marketplace for celebrities, brands, destinations, events and causes to tokenize the attention of their fans, supporters and followers, so they can invest their attention in activities that deliver mutual reward. Fyooz offers everyone an alternative investment option for people to invest in aspects of life to which they are emotionally connected.
The Fyooz marketplace allows fans, followers, supporters, and investors to participate financially in the emotional value of the attention economy. Celebrities, brands, destinations, events, causes — humanity’s icons — can unite their fans, followers, and supporters, so they are closer and more connected, generating more attention. Icons can be individuals, organizations or brands of the world of arts, sports, politics, entertainment — really any aspect of the attention economy.
Fyooz works by enabling Icons to tokenize themselves, and then allowing users within the marketplace to invest in whatever they believe in, whatever they are passionate about. Fyooz is reimagining the way humanity creates wealth because Fyooz allows people to invest and participate in the value appreciation of the things they most admire.
The New Commodity: Attention
A new asset has evolved with the Internet: Attention. Because of the vast amount of information now accessible, attention is a scarce and valuable commodity.
Attention is a precious resource — a person has only so much of it. More than ever, we live in an attention driven world. Information flows toward people and the biggest challenge is filtering which information to pay attention to. Whilst the number of minutes in a day stays the same, the number of hours people are spending online is increasing.
Social media has, for more than a decade, been the place where humanity focuses its attention. Influencers of all types garner millions of followers, but the medium doesn’t provide for any exchange of value.
Fyooz transforms attention into an asset that can be monetized. Through the tokenization capability of Blockchain, Fyooz operationalizes idealistic or symbolic assets, so they become economic goods with a measurable monetary value that can be bought, sold and traded.
Through tokenization, the attention that people give to their icons can now be monetized. Celebrities, brands, destinations, events and causes can build a direct financial bond with loyal followers, and easily grant varying forms of access, preference and participation.
Anyone and Anything Can Become a Fyooz Star Token
Anyone and anything can be transformed into a token that can be bought and sold on the Fyooz marketplace. The tokens may represent social movements, brands, influencers, destinations, events, and celebrities from the entertainment and sports industries. Tokens can also be project-related: Think of a cause people care about or an artist people admire. Think of a small business in your own neighbourhood you want to support or a scientific idea you feel is worth pursuing.
The person or entity creating the token is called a token issuer. Some thought does need to go into how many tokens are to be issued, the initial price of each token for the buyer, what types of access and privileges will be granted to those owning the token and how the token can strengthen the bond between the issuer and the token holder. Fyooz has established a global network of agents that are experts in helping issuers define successful tokens.
Buy Tokens
Once a token has been created and issued, any user on the Fyooz marketplace can buy the token using the Fyooz App. With the Fyooz payment widget called “Tokomat”— an easy-to-use software component that can be integrated on various websites — tokens can also be bought outside the Fyooz app. Accessible like a social media stream, people are able to buy tokens everywhere on the web.
All issued tokens can be found in the App. Users can select any token in which to invest. Within the App, users can see the value of each of the tokens they hold. They can also see any activities associated with a particular token. For example, a user may hold a few tokens issued by their favourite musical band. As part of special access and privileges for their token holders, the band may offer streamed events, or they may be raffling off an instrument or a costume to token holders. They could also be polling token holders to help select the cover of their next album. The sky is the limit, and we believe issuers will think of literally thousands of ways to engage with the fans who hold their tokens.
Trade Tokens
The main hub for the exchange of tokens is the Fyooz App, a blockchain-enabled mobile app with a built-in wallet. All of the tokens available on the marketplace are listed on the app, showing overviews of tokens, rankings and ratings and other information pertinent to each token. If users want to sell and trade their tokens, they do so by selling tokens against FYZ Coins. On the Fyooz marktetplace the trading pair is always Star Token against FYZ.
The Marketplace
The marketplace operates 24/7/365 where trading tokens is easy and fun. The App offers easy access to token prices, with simple buy and sell functionality. Each selection can be made with one hand, making it possible to use the App quickly and in different situations: On a commute, while waiting in a queue or checking what’s trending.
On the Fyooz platform itself the user does not have to manage passwords and private keys. For the first time ever cryptocoin-owners can open a wallet with a short text. The Private Keys can be restored at any time, a loss is not possible. All keys are kept encrypted. Transactions are not paid by the user, we take care of that.
Where Is the Opportunity in Fyooz?
Fyooz grows the passive ‘Like’ community common in social media into an active community that can invest in what they love. With Fyooz, connection comes with appreciation and the way we invest in what we believe in is reimagined. More to that, Fyooz enables a new revenue stream. It creates a new touchpoint for increasing interaction with fans and supporters. And brings fans and supporters closer to their idols. Interaction with a token boosts customer and fan involvement and enlarges supporter reward.
