dataxu CEO Mike Baker joins Fysical’s Advisory Team

We’re proud to announce that Mike Baker has joined Fysical’s Advisory Team.

Mike Baker is the Co-Founder & Chief Executive Officer of dataxu. dataxu is one of the largest players in the big data adtech space with a valuation of over $1 billion. Mike also co-founded the OpenRTB Consortium in 2010 that produced the industry-wide open source protocol for programmatic media used throughout adtech today.

Mike is a regularly published thought leader, and frequently speaks at business, academic and marketing events, sharing his passion for data science and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering commitment to innovation secured his Ernst & Young entrepreneur of the year award. An early believer in mobile, Mike was CEO of mobile marketing pioneer Enpocket (acquired by Nokia) as well as Chairman of mobile programmatic pioneer Nexage (acquired by AOL/Verizon). He is an angel investor in dozens of companies. Featured in the BBC’s documentary on “big data”, you can say Mike knows a thing or two about business in the digital age.

Mike has been working closely with the Fysical team on their strategy for creating an industry-wide open source protocol that will be adopted by data suppliers as well as data buyers to enable the transparent and compliant trade of data.

What is Fysical?

Fysical is the first and only code-complete, 100% functional, decentralized location data market. It is the infrastructure for the transparent and efficient exchange of location data on the blockchain; foot traffic sensor readings, store visit information, commute routes.

Check out our website: Fysical.org.
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