Fysical Data Anchor Initiative New Supporter: Qualia Media

We’re excited to announce a new supporter of Fysical’s Data Anchor Initiative: Qualia Media!

Qualia is a marketing and advertising business based in New York that empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with BlueCava’s cross-device graph to create a closed-loop, device agnostic, audience insights solution.

Fysical’s Data Anchor Initiative is a blockchain-based industry framework for greater transparency and consent for location data. To learn more about it read our article here.