Introducing: Fysical’s Data Anchor Initiative

We’re excited to announce an initiative which will provide a blockchain-based industry framework for greater transparency and consent for location data.

The Data Anchor Initiative is a framework built on the Fysical Protocol for proven transparency in the location data market which provides businesses, regulators, and consumers with full clarity and control on how data is being used and who is using it.

Data Anchors are technology that “anchors” explicit consumer opt-in and location data events (such as a GPS event from a mobile app) to a decentralized public ledger. For individuals, this means they can confirm that their intent to share or not share their data has been carried out. If they do share their data, they can track its journey beginning from their app to its end destination, be it with a marketer or a public transit authority. For businesses, this means they can finally verify the source and veracity of data, without having to trust a data provider or third-party.

The key difference between typical transparency promises for good conduct and Data Anchors is that all consumer opt-ins and data generation events are publicly auditable on a trusted permanent ledger. In other words, no one controls or can modify the results of these consumer opt-ins or the data’s journey. They’re simply a reflection of what occurred for all to see.

Data Anchors are built on the Fysical Blockchain Protocol, which has gotten broad adoption ranging from the Country of Georgia Traffic Routing Project to the XYO Network, and we plan to roll out new features for the location data market this year. You can see our Data Anchors Overview here, and a reference to our Data Anchors on the blockchain here.

What to learn more?

Visit Fysical’s homepage here!