Marketing with Fysical’s Location Data

Right now, all the biggest brands, retailers and marketers in the world are using location data as a part of their ad strategies. They use location data — (and data from Fysical) by looking at exactly what stores people visit, their behavior, and even what aisles they stand in and for how long. This information allows them to show people relevant advertisements.

For example, let’s say Company A looks at your location data and sees you went to a minivan dealership and then to Babies”R”Us. Company A can assume you’re likely about to have a baby and start a family, and will then show you relevant advertising.

Location data is also very important to companies as the saying goes “where you are is who you are.” If companies see that you go to bars, they know you’re over 21. If you go to the gym regularly, that tells companies something else, like you care about your health and staying fit. Nike may want to show you advertisements.

Knowing people’s location behavior can do a lot to inform advertising strategy. The majority of Fysical’s data buyers right now are big, publicly-traded companies using our data for exactly this purpose.

We’re happy to participate in this ecosystem because we put user privacy first. We make sure that only when users have given the right consent and opt-in are companies able to purchase their data — and get rewarded for it too!