Spain brought 2.6x as many fans as Portugal to the World Cup 2018
On June 18, Spain faced off against Portugal in the first round of the 2018 World Cup in Russia. It was a nail-biter, and resulted in a 3–3 draw after stunning plays by both teams.
Fysical used location data from its suppliers to determine that Spain brought 2.6x as many fans from its home country as Portugal to cheer on their teams at Fisht Stadium in Russia.
Fysical was able to determine which of the fans were natives of Spain or Portugal by matching the location data of those present at Fisht Stadium (pictured above), with which country they reside in historically. For example, if a user was seen in the stadium during the game, and then in the prior weeks he or she had spent the majority of their time in Spain, they were considered Spanish in this analysis.
Fysical’s analysis also shows that the Portuguese fans resided in the northwest corner of the stadium, while the Spanish fans spread out in the southeast side of the stadium.
While we do realize that Spain has a materially larger population than Portugal which influences the results, we think this analysis is a great exercise to demonstrate the insights location data can provide regardless.
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