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Mulberry makes it easy (and profitable) to upsell peace of mind with whatever else you’re selling. Photo by Tamara Menzi on Unsplash.

Mulberry: Why We Invested

A strong practical and emotional value proposition, with excellent founder/market fit.

Mike Troiano
Sep 3 · 3 min read

Mulberry is building the trust-layer for commerce.

They help digital platforms grow loyalty (and revenue) by seamlessly embedding extended protection into their customer journey. With Mulberry, anyone can offer up to 10 year product insurance as an add-on online, while giving customers a best-in-class claims filing experience. You may have come across them already on sites like Breville, Mirror, and Nectar, and if not, you soon will.

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Mulberry Founder & CEO Chinedu Eleanya

G20 Ventures

Human scale venture capital.

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