Mic check.

Kati Prather
GA UXDI 6
Published in
2 min readNov 22, 2016

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Blogging is an art. The art within it is found in the content, voice and value of a blog post. Without those three aspects, what is the point? As a new citizen of the blog universe, I am utilizing my blog as an educational platform while edging myself into the UX design industry. One of my first blog posts was Trust is in the Air; an analysis of the trust formed through the experience of visiting two airlines’ websites, Southwest and Delta. This post will take a step back and analyze the “blog-worthiness” of Trust is in the Air based on its content, voice and value.

The content of this article seems to work well for a couple of reasons. The fact that two sites were taken from the same industry allowed for an simplistic and easy to follow compare and contrast story. Also, speaking of flying, a category in which trust is already at front in mind, helps the content flow nicely from the intro into the analysis. A way that the content seems to miss the mark would be in the depth (or lack there of) in the analysis. The points made were very surface-oriented by only digging into the initial homepage of the websites and the immediate feelings invoked upon that viewing.

The voice is conversational. It seems appropriate for the blog format as well as the fact that it is merely opening up a discussion of trust within UX rather than declaring guidelines. It wasn’t until this current analysis that I noticed the overuse and repetitiveness of “I” and “me”. I hate that and have actively taken steps in this post to take notice of the use of first-person pronouns and if there is a way around them in each situation.

To wrap this up, let’s look at the value of Trust is in the Air. Why was this article published? Who will benefit from reading this? Trust within UX is a discussion worth having, and analyzing current sites to see what feelings of trust are invoked is an obvious method to dive into the subject. The value to those like myself who are entering into the UX field seems to be high, but it is definitely lost on those outside of that small box. There is something precious in discovering an article targeted at your small segment of the world, but the value could have easily been increased for others by including more real life applications of the analysis.

Let’s see how I analyze this post in a month or so.

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