Trustworthy vs. untrustworthy

Trustworthy: Nordstrom http://shop.nordstrom.com/

1. Can return any item at any time for any reason. Makes it clear that they stand behind their products (and that isn’t a big deal if the product doesn’t work out)
2. Good customer service (though not perfectly inline)
3. Standard data protections (credit cards)

Untrustworthy: Breitbart News Network http://www.breitbart.com/

1. Obvious content bias
2. Transparently untrue “facts”
3. Ads look almost exactly like content