Let’s Start Your First Live Streaming!
Everyone is watching live streaming nowadays. But, what is live streaming and how it works?
Live streaming, also called live video, is the broadcasting of a real-time video to the audience over the internet. Just get an internet-enabled device, like smartphones or tablets, you can live stream on an online platform. There are more and more online platforms are launched for live streaming such as YouNow, LiveMe and Periscope are gaining more and more foWhatllowing. Besides these online platforms, people now can start their live streaming through social media such as Facebook, Instagram and YouTube. Therefore, people can start their live streaming easily.
What people usually do in their live streaming video?
Refer to the research done by Statista, people of all age are watching and creating live-streaming. 63% of people at age 18–34 are watching live-streaming regularly. But, what kind of content they are watching now?
1. Real-Time Interaction with Audiences
Some people who start a live-streaming simply because they want to have interaction with their followers. Since most of the live streaming platforms have the chat room function. Creators can read the message from their audience and answer the question immediately. It can enhance the connection between creators and their followers. It is good for people to make friends through the char room.
2. Live Streaming for Special Event
Some special event like football matches, Oscar Awards, Olympics, etc., all these programs may not be able to watch through free TV broadcast. Therefore, some of the official website with live stream the event. The audience can enjoy the show on the internet.
Besides, some of the creators will attend some event such as grand opening of a brand, new product promotional event, etc. They will broadcast part of the live event to their followers. Instead of the official video and photos, creator can provide another view of the event. The creators will become the eyes and ears of the audience. They will walk around and show the audience about the event and introduce the event contents.
Live streaming is also a promotion tool for companies. Most of the companies have their own social media account and they will make use of the live streaming function to interact with their customers, especially for online shops. They don’t have retail shops and sometimes customers are not confident enough to purchase an online shop. Then, the shops can make use of live streaming to communicate with their customers. Also, they can show their products through the live video. Because customers can see the product without editing, they will be more confident in purchasing from your shop.
Preparation for live streaming
The preparation for live video streaming is easy. Set up an account on any social media or live streaming apps and use your mobile phone for video taking. You can be a live video creator!
Of course, some creators are professional and their equipment are more advanced. They may get several professional cameras for filming different angles. The most important is a multi-functional control panel such as the YoloLiv YoloBox portable live stream studio. It is a monitor for you to do Full HD live stream, multi-camera production, picture in picture, watermarks, etc. It is perfect for creators who want to do live streaming on different platforms at the same time. By using this YoloLiv YoloBox, creators can edit their live video and provide different filming angles to their audience.
Live streaming is a trend for recent years and will continuously grow in the future. If you want your live video to be more special and outstanding, you should be more creative and improve your filming equipment to produce more professional live videos.