Inflection Point: The Path to IPO
Episode #6: Ariel Assaraf, CEO at Coralogix
Ariel is a software product management and development veteran from Verint. He co-founded Coralogix in 2015 with the goal of making observability accessible to all.
The team is redefining the category with proprietary, ML-enabled streaming analytics technology to deliver high-resolution performance monitoring, visualization and alerts to their customers. Their Series D (in which we participated), injected $142M to support international development and their expansion into a full observability suite.
“I just think that IPOing a company gives it a stamp of success. And many times, specifically in the SaaS domain, we see companies accelerating after the IPO because it creates a lot of noise and you become a standard, you become a brand. That pushes a lot of leads and a lot of recognition to your company, specifically in our space. Considering the fact that every company has an observability product and being able to become one of the choices that people think about when they consider [a vendor] is huge. There’s no amount of funding that you can put into marketing that’ll build you even half the brand that an IPO will.”
- Ariel Assaraf, CEO of Coralogix
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