Investing in Frontify, the Enterprise SaaS brand management platform
We’re very happy to join Frontify’s journey as the team announces their $50m Series C-round, led by Revaia, with participation from High Sage Ventures and existing investors, including EQT Ventures, Blossom Capital, and Tenderloin Ventures.
Global brands are experiencing exponential demand for more content, across increasingly automated channels in order to meet business goals. Research shows employees spend about 16% of their time searching for information and assets they need but are finding them only 56% of the time. That means that 44% of the time, teams are wasting their effort on low-value activities, such as recreating assets.
That’s why Roger Dudler and the team created Frontify as a central hub for companies, serving as a brand management portal that includes dynamic, modularized design systems, and brand assets that can be edited, maintained and shared with others across the company and beyond.
Through an intuitive, customized online portal, brands can keep guidelines and assets up to date, streamline campaign distribution to key stakeholders, consolidate feedback and approvals, and easily share creative templates with people throughout the company.
Frontify’s approach is quite unique, and solves many of the common roadblocks typically encountered by marketing departments and their agencies:
- A full suite: as companies adopt subscription models, one can only wonder when SaaS fatigue will finally hit us and if this crowd of new tools really is sustainable. Frontify offers a full suite after years of product research and clearly avoids the mono use-case tool syndrome. Clients like Allianz, Pepsi or Vodafone are adopting Frontify, sticking with it and scaling it across entire organisations.
- Deep product market fit: Frontify is not just another corporate tool. With high UX standards, they have created a platform that employees actually use. Frontify is therefore delivering measurable and sustainable value for companies, such as shorter time to proficiency and improved employee productivity.
- Versatility: Frontify is perfect for any enterprise organisation with a large customer-facing brand, making it a prime candidate to grow rapidly across a variety of industries. Its deep integration with client systems and 3rd party tools allows them to onboard hundreds of thousands of employees on the platform in record time.
At Revaia, we instantly got excited about the idea of building a brand management platform that captures the whole branding process in one place, making it the single source of truth for employees and collaborators, ensuring brand consistency throughout. More importantly, we were captivated by the team. Roger Dudler, the CEO & Founder, continues to amaze us with thoughtful answers to our questions, a super clear vision, and a relentless work ethic. As soon as we started spending time with the Frontify team it was obvious this was a company we wanted to partner with. (And, yes, we were quite excited about their strong revenue growth with best in class unit economics.😅)
The funding is a milestone for the space as companies seek a solution to deliver brand consistency across all channels and international markets at the touch of a button. The capital will be used to continue international growth and to support further product development enabling brands globally to easily create, find and use digital content.
Frontify’s momentum is a testament to the incredible product-market and founder-market fit. The company has all the components of a market leader. Customers are raving about it, and so are we. This is why, after years of exploration, we chose Frontify to be our first investment in the DACH region. We are proud to be leading this $50m round and we look forward to helping them scale in Europe & the US and become a global leader in brand management!
Jean-David Herld
