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GAINS Associates

CheersLand — Telegram AMA — October 24

On Sunday, October 24, we had the pleasure to welcome to our Telegram chat:

Janna Ding, Lead of Growth

We asked her questions about the development of CheersLand.

Some sentences have been slightly edited for readability but the meaning has been conserved.


CheersLand is an expandable GameFi universe where anyone can monetize gaming experiences and social networks. CheersLand GameFi Universe is composed of multi-game combinations, Ranking List, Initial Gaming Offering (IGO), NFT Market, Multi-asset Staking Platform, etc…

On the other hand, CheersLand is dual-driven in Play to Earn mode and Build to Earn mode, with the product portfolio of Gamified Launchpad, Multi-game Universe, Multi-Asset Staking Platform, and NFT Market and powered developing new users by the invitation mechanism, which builds diversified GameFi ecosystem.

All users who contribute to the ecosystem, including gamers, game builders, stakers, investors, will be rewarded CHEERS.CHEERS is the native utility token of CheersLand GameFi Universe.

By creating more economic opportunities for users, CheersLand can make a difference through the development of the ecosystem and the distribution of CHEERS, CheersLand will gradually evolve into a community-owned decentralized organization with the ownership becoming less concentrated over time.


Q — Ayeley from GAINS: Let’s begin with an introduction. Please tell us about yourself. What did you do before crypto and did you have any other previous venture in crypto?

A — Janna from CheersLand: I’m Janna,the Head of growth at CheersLand. Before entering into the crypto area, I worked in JD.COM (NASDAQ: JD) as the user experience designer for 2 years and worked as a project manager at NetEase Games (NASDAQ: NETS) for over 1 year. Also, I personally invested in some crypto assets in the market since 2018 and I’m a fanatic about crypto.

I have some good connections in the gaming industry during the working at NetEase Games so I’m bullish about GameFi too.

Janna Ding, Lead of Growth


Q — Ayeley from GAINS: Cool. Can you give us a brief introduction to what CheersLand is all about? And what convinced you to make the jump from being just an investor to now being a part of a team-building crypto project?

A — Janna from CheersLand: Well, CheersLand is a scalable GameFi universe where anyone can monetize their gaming experiences and social networks. CheersLand runs the Game-as-a-Service model, dual-driven in Play to Earn and Build to Earn, with the product portfolio of Gamified Launchpad, Multi-game Universe, Multi-asset Staking Platform, and NFT Market, and powered developing new users by the invitation mechanism, which builds a unique and diversified GameFi ecosystem.

When I observe the booming development of GameFi, I believe that I have to participate in this revolution because my past experience is focusing on the growth of projects and games.

After I participated in the construction of CheersLand and completed the business model, it made me more convinced that this is an exciting industry🚀

Q — Telegram user Amina Peter: Who can apply for IGO on your platform? What are the requirements needed for one to apply for IGO? What makes your IGO special and more benefits to Developers than other IGO conducted by other projects out there?

A — Janna from CheersLand: Good one. We’ll prefer GameFi startups and studios to list their IGOs on CheersLand. Also, we’ll partner with our Gamified launchpads such as Seedify, GameFi to help startups together. Without specific requirements, we will choose the ones with more potential or great help to the ecosystem.

Our launchpad will whitelist these players who got listed on the leaderboard which means that if you’re good at playing games, you’ll get the chance to join the allocations of GameFi startups that we listed. Apply for the IGO

Q — Telegram user Coplex Wakanda: Why do you choose to get all products ready and available on BSC first instead of Polygon, Polkadot, Solana, Near, and others?

A — Janna from CheersLand: That is because they’re strong communities and various games in BSC which will help us get more audience and easier to start the business. Implementing products on Polygon is easy too coz they use the same EVM. And we’ll deploy it on Polygon soon. Polkadot, Solana, and Near would be quite difficult. But since we got the dev Grant of Polkadot and Dfinity, we’ll implement it within 8–10 weeks then.

Q — Telegram user Meses Limbong: Who can play CheersLand and are there certain requirements or qualifications to play it? for beginners who want to try playing CheersLand, is there a step by step or tutorial to play it?

A — Janna from CheersLand: There’s no barrier for the game in CheersLand. Learn about the gameplay


Q — Ayeley from GAINS: What roles will the token play in the CheersLand ecosystem?

A — Janna from CheersLand: Yeah $CHEERS is the native utility token of CheersLand GameFi Universe. CHEERS holders will be able to claim rewards if they stake their tokens, play the game, build the game, and participate in Initial Gaming Offering (IGO) and key governance votes.

This is the $CHEERS Tokenomics

The use cases of CHEERS are as follows:

Staking: CHEERS stakers, as an identity in the CheersLand ecosystem, will earn CHEERS rewards and farm multi-assets on CheersLand.

Governance: By governance voting, CHEERS holders will have an influence on the crucial aspects of CheersLand development such as staking yield, projects listing on IGO, games onboard, buyback & burn percentage, etc.

Incentive: CHEERS will act as the main incentive for gamers participating in Weekly Tournaments and Ranking List, as well as builders participating in the development of games based on CheersLand.

Ticket: CHEERS will be used to determine eligibility for participation in Initial Gaming Offering (IGO) or certain sales/auctions conducted by the CheerLand team.

Payment: CHEERS will be accepted as universal currency within CheerLand NFT Market. Commodities in the ecosystem will be priced and traded with CHEERS as the unit.

Learn more about CHEERS Tokenomics

Q — Twitter user @antonio50221026: Something I read about CheersLand is its multi-asset staking. How will this staking model work and how can users participate? A person can enter in this staking with only one asset or is it necessary to enter with several and what would be the earnings of this staking model?

A — Janna from CheersLand: I mentioned some of the features of Multi-asset staking above. I’ll explain this: The rules are as follows:

1. Users choose any asset that has been listed on the Multi-asset Staking Platform for staking.

2. There are restrictions on the staking minimum of the tokens. For example, 0.1 BNB is the staking minimum if you choose to stake BNB. 0.2 or 0.3 BNB are also acceptable.

3. The staking duration is 24 hours, and users will be able to claim tokens staked once it ends.

4. The more you stake, the more HPs you will earn. For example, Stake every 0.1 BNB for 24 Hours, then you will earn an extra HP. Similarly, you will earn 2 HPs if you stake 0.2 BNB.

5. Staking multi-asset is acceptable, which means that users are free to stake all kinds of tokens listed on the Multi-asset Staking Platform at the same time. The contract will record them all.

Learn more about Multi-asset Staking: Stake2Earn and Gamify Your Tokens. As a user, here’s how to Stake Your tokens to Earn HP in CheersLand?👇👇

You can choose to stake one asset or multi assets at the same time. Both are okay.

And there is no APY because HP hasn’t been tokenized yet. We’ll plan to tokenize it after the TGE and discuss it with our committee members.

Q — Telegram user Noldan East: Do you have a repurchase and destruction mechanism?

A — Janna from CheersLand: Yeah we do. We plan to announce the annual revenue and buyback & burn plan in Q1 of 2022


Q — Ayeley from GAINS: Did you raise funds so far? If so, how did you handle them? And are you planning to do any future raises?

A — Janna from CheersLand: Yeah we just got fundraising 2 weeks ago and it’s still ongoing. We have a clear plan for the use of funds.

The CheersLand team will prepare yearly statements that include a high-level overview of what the funds have been used for to make the usage clear. The framework for spending is currently being drafted and is expected to be ready by late 2021.

The principles for the usage of funds raised are as follows:

- Clear value added to the CheersLand community.
- KPIs and goals that unlock funds (if applicable).

Learn more about the Usage of Fund Raised

Business Development

Q — Ayeley from GAINS: I can already play the Crypto Pirates game from the CheersLand Website. That’s more than can be said from other projects that are already out there. What should we expect to see from CheersLand in the coming weeks and months? More games, IGOs?

A — Janna from CheersLand: Yeah indeed. We’ll release the second classic game Click-Click early next month, which will get more improvement than Crypto Pirate. As for the IGO, we’ve already got our gamified launchpad ready, you guys can visit the product here. We plan to do multi-IDOs on several platforms including our own next month.

Also, CheersLand has implemented its MVP on Binance Smart Chain and verified its business model, and will bring our Game-as-a-Service Model to other powerful blockchains in the future, such as Polkadot, polygon, Internet Computer, etc.

CheersLand just entered into Binance Most Valuable Builder III Program, and just got listed in Accepted Grant Applications of Web3 Grant Program and Dfinity Foundation. We will implement the games and staking platform of CheersLand on Polkadot and Internet Computer then and start to develop the module within 8–10 weeks. You can find it here.

It’s worth mentioning that the Multi-asset Staking Platform of CheersLand has been launched officially and can support all tokens on BSC and create a gamified utility for the tokens. Now we listed $BNB, $AXS, $TLM, $CAKE, $BAKE, $TLM, $BSCS, $BABY, $TFI, $USDT, and will list more in the future.

We‘ll see that CheersLand will list 2 or 3 kinds of tokens every week and do cross-marketing with the projects’ teams together to promote how to Stake2earn and Play2earn in CheersLand🚀

For example, we just listed $BSCS on a Multi-asset Staking Platform. Now $BSCS holders can stake $BSCS in CheersLand and earn HP (the universal admission ticket for the games on Cheersland), which can be spent to #play2earn in CheersLand. Which is, $BSCS holders can play games in CheersLand!

We can see that people are active staking their tokens and earning HP from the contract👇

Also, we hope that our backers can recommend their portfolio to CheersLand, we can build GameFi scenes together❤️

Indeed. Quite a lot is in store for the project. Let’s take some questions from our Twitter community with this one from Doctor Strange tweeting from

Q — Telegram user @drstrange202: Hackers are very active in the market and almost every day we hear about another hack attack. Can you please give some information about the security system of $CHEERS? How safe are the funds of investors? Do you already have an audit?

A — Janna from CheersLand: Yeah, our dev team puts safety first. All contracts will pass internal audit before being officially released, then invite third parties to audit again. All contracts of DApps of CheersLand have passed the audit of Certik and Solidity Finance team.

Besides, users won’t need to pay while playing games. Only when joining multi-asset staking, farms, and IGO, users’ funds need to interact with the contract but that’s already passed the audit then.

Q — Telegram user 🤣🤣এডমিনের চোখ কানা🤣🤣🤣: Most investors only care about immediate benefits rather than the real value of the project in the long-term. How can Your Project convince users to invest in your platform in the long term?

A — Janna from CheersLand: We are still in a very early stage and have good growth potential. We are full of confidence in CheersLand’s future profitability. We think this is a sustainable and long-term profitable project. Learn about the Revenue Streams.

Q — Telegram user Joe Lin: Can you share any resources from where we can learn something?

A — Janna from CheersLand: Here are some resources of CheersLand 📕 Pitch Deck | Website | Whitepaper | Twitter | Announcement | Medium | Linkedin | Github

CheersLand is listed on BSCProject, DotMarkeCap, PolkaProject

Janna, thanks for coming into our community, and taking the time to answer our questions. Anything else you’d like to say? Where can we follow you to stay updated? — Ayeley from GAINS

So glad to have the opportunity to communicate with you guys in GAINS Chat — Janna from CheersLand

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