Industry Acronyms Every UX Designer Should Know
If you’re a professional in a web-related field, chances are, you’ll come across these acronyms pretty often. Whether you’re part of an eCommerce team, involved in redesigning your own site, or participating in a digital marketing effort, acronyms tend to rule the world of UX design.
With over 15 years of working in this industry, these shortcuts have become ingrained in my vocabulary. To help you on your daily quest to understanding this shorthand that’s exchanged between Design and eCommerce professionals, I’ve compiled a list of essential acronyms and what they stand for. Feel free to add your own in the comments!
Here’s a list of common digital industry acronyms you’ll come across:
UX — User Experience
UI — User Interface
CX — Customer Experience
UCD — User-Centered Design
IA — Information Architecture
UXD — User Experience Design
IXD — Interaction Design
UID — User Interface Design
PO — Product Owner
PM — Product Manager (or Project Manager)
CSM — Client Success Manager (or Customer Service Manager)
SME — Subject Matter Expert
ADA — Americans with Disabilities Act
RFP — Request for Proposals
CTA — Call to Action
CTR — Click-through rate
KPI — Key Performance Indicators
SEM — Search Engine Marketing
SEO — Search Engine Optimization
HCI — Human-Computer Interaction
CPC — Cost per click
SOV — Share of Voice
CPM — Cost per Thousand Impressions
FPO — For Placement Only
DPI — Dots per inch
TTF — TrueType Font
OTF — OpenType Font
AI — Artificial Intelligence
VR — Virtual Reality
ML — Machine Learning
AR — Augmented Reality
SDL — Self-Directed Learning
API — Application Programming Interface
B2B — Business to Business
B2C — Business to Consumer
DTC — Direct to Consumer
CMS — Content Management System
CSS — Cascading Style Sheets
DNS — Domain Name System
FTP — File Transfer Protocol
HTML — Hypertext Markup Language
AB Testing — A randomized experiment with two options
NM — Niche Marketing
OS — Open Source or Operating System
PPC — Pay per click
QR Code — Quick Response Code
RSS — Really Simple Syndication
XML — Extensible Markup Language
YOY — Year over year
JPG — Joint Photographers Group
HSB — Hue/Saturation/Brightness
PPI — Pixels Per Inch
URL — Uniform Resource Locator
GIF — Graphics Interchange Format
PDF — Portable document format
PNG — Portable Network Graphics
EPS — Encapsulated PostScript
PX — Pixels
PT — Points
EM — A scalable unit that is used in web document media
Did I miss any? What are some terms you use daily? Share with us in the comments or sound off on social media at @gallardolabs.
Originally published at https://blog.gallardolabs.com on July 16, 2019.
