Brainstorming Does Not Work

Why people who brainstorm are wasting their time.

Kevin Ashton
Apr 17, 2015 · 4 min read

Brainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book How to Think Up. This is a typical description, from James Manktelow, founder and CEO of MindTools, a company that promotes brainstorming as a way to “develop creative solutions to business problems”: