Apr 17, 2015
4 min read
Brainstorming Does Not Work
Why people who brainstorm are wasting their time.
Brainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book How to Think Up. This is a typical description, from James Manktelow, founder and CEO of MindTools, a company that promotes brainstorming as a way to “develop creative solutions to business problems”:
