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The Social Code

Moving brand communities from
meaningless to meaningful

Patrick Hanlon
Nov 6, 2014 · 11 min read

Why do two teenage twin sisters sneak out of their parents’ home to join ISIS? How does Ebola spark more terror than Lassa, an equally deadly and fearsome disease? Why have hipsters moved from Berkeley to Brooklyn?

All along the way, they whisper, “Be one of us, not one of them.”
Join us.

1. Creation Story

Every resonant and meaningful social community has a creation myth that describes how it started.

2. Creed

We are judged not by our possessions but by the positive effects we create.

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3. Icons

4. Ritual

Selfies are a ritual.

5. Lexicon

6. Nonbelievers

7. Leader

Welcome.

Join us: Be one of us, not one of them.

The question is: How do we move citizens from Internet search to becoming a meaningful part of our lives?

This is how we change the world.


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Galleys

A home for books and authors on Medium

Patrick Hanlon

Written by

Nontraditional, people-first brand evolutionary, author of “Primal Branding,” TEDx, YouTube Creator Academy, PRIMAL.LIVE, founder primalbranding.co &Thinktopia®

Galleys

Galleys

A home for books and authors on Medium

Patrick Hanlon

Written by

Nontraditional, people-first brand evolutionary, author of “Primal Branding,” TEDx, YouTube Creator Academy, PRIMAL.LIVE, founder primalbranding.co &Thinktopia®

Galleys

Galleys

A home for books and authors on Medium

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