Bake survey questions inside the user experience

There’s a better way to measure customer satisfaction. Surveys are not the answer.

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“Having to ask for a favor puts you in a weak position. You empower the other party to make a yes-no decision. Either way the other party comes out stronger.” Joachim Krueger, Ph. D.

Comparing traditional surveys with baked-in experiences

Checkout experience

Power-user email

Singular questions — not long surveys

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