Redesign recycling: A design thinking odyssey

Phil Smith
Apr 22, 2019 · 7 min read
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Photo credit: IDEO on the Design Kit Travel Pack.

The first stage of the odyssey: build empathy

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I Notice, I Wonder

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Capture the Right Mood

The second stage of the odyssey: experiment rapidly

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Guerrilla Design

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The bad idea brainstorm.

Bad Idea Brainstorm

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Headlines from the future.

Headlines From the Future

Expert Interview

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Prototype

Reflections

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