Website Project

Gambling Commission website project – Weeknotes #8

Fortnight ending 24 April 2020

We’ve been progressing with the project to design a new Gambling Commission website and this sprint, we have:

• Done our 6th show and tell — view the slides
• Running user research sessions on our new-format Licence Conditions and Codes of Practice, previous week-notes talk about the design of these in a lot of detail.
• We’ve been using Miro a lot for collaboration both within the team and across the organisation.

• We ran a session with the Compliance team to look at how we can improve their content and visibility on the website and came up with some mockups and prototypes for some page. Feedback has been positive so far.
• Related to the Compliance session we also completed some desk-based research around how others provided information around their assessment process. This feed into our learning for this area.

• We have worked through a lot of content — improving headers, using keywords we’ve identified from search terms. We’ll be using more data from Google Trends and Search Console to drive the content design as we go through the project
• The content side of the team have rapidly turned around a great piece of content around our digital services. We’ve always been a bit lacking in this area, now we have some great content which we already know works in Google for helping people find and use the right service for their needs.

Inverted pyramid for content writing from https://moz.com/blog/writing-content-for-featured-snippets

• We have also designed some pages for our News content. We will be using Maze to do initial usability testing — it helps us rapidly test usability with real people.
• We have worked on some variations of content to be able to do some A/B testing for the who we are section in a future round of user research

Next week we will be:

• Running a session to understand the insight and themes that have come out of our Licence Conditions and Codes of Practice research sessions, and discussing what next
• Running some content and design crits across pages to identify areas of improvement and pick out any inconsistencies
• Continuing to work with other parts of the organisation on testing and start the thinking process around their content on the site
• Running external usability testing
• Fixing some bugs in the Alpha, I wouldn’t normally bother, but I want to use this as a technical exercise to form page templates and eliminate hurdles we’ll inevitably face in Beta.

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