Artists and Designers: What’s My Motivation?
Designers love to make stuff. We know that’s an obvious statement, but from all of our conversations with artists and other visual creators, it couldn’t be more true. They’re building projects every day, whether it’s for a commission or just for fun. It’s an ever present part of their life, every day; it’s their passion turned into a career, and they can’t image doing anything else.
The most interesting thing we hear when talking to designers is the idea of looking at their work like a puzzle. The client presents a designer with an idea, made up of colors and aesthetics and examples, and then it’s up to them to make that idea a reality, to make those pieces fit together in the right order, the right shape, to make a fun and coherent whole. That’s the challenge, and it’s the part they enjoy the most: taking those disparate ideas and creating something whole.
This is what makes seeing a client’s brand become fully formed such a satisfying outcome for designers. They love seeing the end product, being a part of that process, of crafting and molding ideas into shape, and it’s what makes them such strong allies for streamers and creators everywhere.
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Pricing
Designers work hard to get you the end product you want. They’re here to make you, the streamer, look good. Hard work deserves fair compensation, and every content creator should endeavor to treat their teammates, because that’s what designers are, fairly.
Artists typically understand the plight of being a creative person making a living online; they’re not out there to nickel and dime you. While every designer charges a different amount and there’s no great way to tell you what a designer’s time is worth, there a number of considerations that can help shape a fair price for you:
Revisions: Some designers might set a limit on how many revisions can go back and forth, with additional revisions incurring a further charge. Be sure you discuss how revisions will be handled prior to beginning work on the designs in earnest.
Detailed Designs: Just remember that the more intricate a design is, the more it’s likely to cost. Don’t let that limit what you have commissioned; good art that you really want is worth the price.
Time Spent: Designers sometimes have an hourly rate. In those instances, it’s important to discuss the likely amount of time that will be spent on the project, including revisions and any other additional work. Set mutually agreed-upon limitations to prevent misunderstandings or “sticker-shock.”
Rush Orders: If you want your design done with a quick turnaround, just be aware that it’ll probably cost you a little extra. In general, avoid putting severe time constraints on branding decisions and design, lest you be forced to settle for inferior images or narrative building.
There are also ways to save a little money that designers sometimes offer.
Packages: If you purchase multiple designs in a bundle, designers will often offer a package rate, rather than the cost for each individually. Be sure to inquire as to the availability of such packages if the subject does not come up organically.
Repeat Customer Discounts: Designers often like to reward repeat customers. Establishing a long term relationships with an artist is often in the best interest of you, the designer, and the health of your brand, allowing for a singular voice and design aesthetic. Be sure to discuss the potential for long term discounts early on.
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