A New Year for Gamification

Andrzej Marczewski
Jan 2, 2018 · 2 min read

As we usher in a New Year, I wanted to make a few New Year wishes for gamification in 2018.

  1. The industry finally matures and stops acting like a petulant teenager!
  • 2017 saw a lot of advances in gamification, but the industry still has a way to go. Misogyny, pettiness, immature attitudes towards research and evidence are just some of the problems we still face.
  1. We stop using words like “addictive” and “addicting” (goes for the games industry as well)
  • We do not want to create addictive products. Engaging, yes. Compelling, yes, but not addictive. Addiction is very bad, yet I keep hearing people talk about creating “Addictive products” or “Addictive experiences” and seeing it in product descriptions and platform description. Again, addiction is bad, we don’t want it! If you can’t make a product that is engaging without relying on behaviour loops that create addiction, you need to get out of the industry.
  1. We need to embrace research and sharing of real data.
  • We all talk a good talk, but I see so little data that is relevant. Research is good, failure is not embarrassing if you can show how you have learned from it.
  1. We need to present ourselves in a way that is professional and not rely on leaderboards to show off our prowess…
  • Let’s start seeing more enjoyable game elements getting used. I can’t tell you how tired I am of seeing “Oh, it’s just another way to track us” or “it is just skinner stuff isn’t it?”.

What are your wishes for 2018? Let’s make it the best year ever for gamification!


Originally published at Gamified UK — #Gamification Expert.

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Andrzej Marczewski

Written by

Gamification consultant and designer, social media lover, games reviewer at @yarstweet, author of http://amzn.to/IvmEG1, husband & father of 2

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Gamification articles from Gamified.uk