The Future of Engagement

A Swedish gamification scale-up is leading the way towards increased engagement in digital products, with over 10 million users now on its platform - a user growth of 750% in 1 year!

Proven platform attracts investors

Since its launch, the company has raised a total of SEK 50 million in venture capital. The client portfolio includes SKF, Forza Fotball, Twiik, Socios, and Raiffeisen Bank. In the next round of funding, due to take place in March, the company plans to raise close to SEK 50 million. The reason for the interest is that the company has gone from 1.5 million users to 10 million in the last year, which attracts investors, according to the CEO:

Free version and AI-features coming soon

In 2022 Insert Coin will launch the new ‘low-touch version’ of the platform, which simply means that customers can start using the platform on their own and for free, but with some limits to functionality. This will allow Insert Coin to scale up the number of users extremely quickly, both among smaller businesses and internationally. This is often key for fast-growing SaaS (software as a service) companies.

100 million users by 2024 and leaders in engagement data

“There are a lot of goals. We will reach 100 million users by 2024 and within five years we will be the leading player in engagement data in the world. In addition, we are forecasting profitability of around 30 million SEK in 2024, when we will have a turnover of around 130 million SEK. This means that we will have a profit margin of around 23%.”



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Insert Coin

Insert Coin AB is a Scandinavian company offering Gamification as a service (GaaS) and knowledge sharing in collaboration with scientific research projects.