An attendee at a Desert Sun coffee+news meeting in Palm Springs, Calif., wears two of the branded buttons distributed at the event. (Photo courtesy The Desert Sun)

In real life engagement, experiential journalism moving the needle for Gannett

Liz Kelly Nelson
Jun 5, 2015 · 4 min read
Best of MS Preps 2015 drew 2,700 attendees to an event honoring 1,500 high school athletes. (Photo courtesy the Jackson Clarion-Ledger)

How’d we do it?

Clear strategy: In 2015, Gannett’s publishing division (aka the soon-to-be one and only Gannett) rolled out a training program called Picasso. We taught journalists in every single one of our newsrooms that connecting with community is a key to our future success and we put the onus on our local staffers — who best know their communities — to develop engagement opportunities. Then, when we rolled out our reimagined newsroom roles, many of the job descriptions included language that stresses the importance of engagement across the board: digitally, in the very tone of our writing and, yes, in real life.

Gannett | USA TODAY NETWORK

Gannett, and the USA TODAY NETWORK, is a next-generation media company that empowers communities to connect, act and thrive.

Thanks to Jodi Gersh.

Liz Kelly Nelson

Written by

USA TODAY NETWORK evangelizer, First Amendment crusader, mom and voracious consumer of cultural ephemera.

Gannett | USA TODAY NETWORK

Gannett, and the USA TODAY NETWORK, is a next-generation media company that empowers communities to connect, act and thrive.