USA TODAY NETWORK gravity ad wins Digiday award
Big ups to the USA TODAY NETWORK for a big win at Digiday’s Publishing Awards on March 24th. The USAT team took home top honors in the “Best Innovation in Advertising” category for the visually-stunning Gravity ad experience, which gives brands the undivided attention of visitors to sites across the USA TODAY NETWORK from USA TODAY to its network of 92 local newspapers.
The Gravity ad model debuted in 2014 on USA TODAY with Netflix and the History Channel helping to test the concept. Since then, the immersive experience has expanded to the network’s mobile platforms and been a huge win for the ad sales team, snagging business from Esurance, the Travel Channel, Ford and Fitbit.
Congratulations to principal developer Jordan Manwaring, project manager Kevin Pernick, senior product manager Megan Crowe and senior designer Dino Kordopitoulas, who were all on hand to accept the award:
The USA TODAY NETWORK bested other entries in the category from McCann Worldgroup (“Crytaris Mission” for the U.S. Army), The Enthusiast Network (Motor Trend’s “Driver Enough” challenge) and Refinery29 (Minnie Mouse at 29 Rooms).
