Top Marketing Project Management Tools to Help You Conquer the Market

Marketing project management tools assist in organizing workflows, enhancing collaboration, and accelerating productivity.

There are so many powerful PM solutions out there, and sometimes it is not easy to pick up what best suits your business strategy and marketing needs. Here you’ll find the best software solutions for advanced marketing project management.

Let’s explore them.

What features should typical marketing project management tools contain?

Marketing teams often don’t have enough time to deeply explore different software solutions. Usually, they have to choose anything here and now.

Therefore, it’s crucial to be clear about what to look for in a particular marketing project management tool.

Below we list some core features that these tools commonly include.

Now let’s review the best project management tools for advanced marketing teams.

Leading marketing project management tools

All of the platforms listed below provide unique features at different levels of usage. You can select one that will fulfill your business requirements and marketing needs.

GanttPRO

GanttPRO is a popular Gantt chart generator that suits marketing teams of different sizes that regularly run marketing projects.

The platform comes with professional features that make it highly demanded marketing project management software. Marketing teams apply it for planning and scheduling their tasks, events, and complex marketing campaigns.

The tool possesses all the essential features of a professional WBS creator. Therefore, you can easily divide tasks into smaller chunks and build a visually appealing work breakdown structure.

GanttPRO allows for setting milestones and task dependencies, managing resources and costs, collaborating with colleagues, and more. Handy marketing project templates are also available.

JIRA

JIRA can be highly beneficial for small marketing departments, agencies, or enterprises.

The tool’s robust task and issue-tracking capabilities facilitate the creation of tasks for a wide range of marketing activities, including campaign planning, content creation, and social media management. By utilizing JIRA, marketing team members can collaborate and communicate effectively, minimizing the need for lengthy email threads. Furthermore, customizable workflows enable visualizing progress and ensuring task statuses are aligned across the team.

This platform supports Agile methodologies, enabling marketing projects to be managed with flexibility and an iterative approach that accommodates changing priorities and frequent feedback.

JIRA boasts built-in reporting and analytics features that aid in monitoring project progress, assessing team performance, and tracking key metrics.

Kanban Zone

Using Kanban for marketing purposes enables teams to streamline diverse projects and remain responsive to unforeseen shifts in the market. Consequently, project management tools such as Kanban Zone have gained widespread popularity among marketing teams worldwide.

Kanban Zone has an intuitive and flexible interface, equipping users with robust features for efficiently managing multiple projects. By creating user-friendly boards that illustrate the various stages of their work processes, marketers can effortlessly oversee their tasks within seconds.

Furthermore, the platform offers Work-in-Progress (WIP) limits for each workflow stage.

Hive

Hive is an exceptional solution that caters to both small-scale projects and intricate campaigns, making it an all-encompassing option for diverse marketing teams.

Hive stands out by offering a wide range of integrations and multiple views, granting users added flexibility. With features such as Gantt charts, Kanban boards, calendars, tables, and a portfolio view, this platform provides a versatile toolkit. Furthermore, Hive maintains an active customer forum where users can provide feedback and participate in voting for new features.

Additionally, Hive delivers advanced functionality for time tracking and efficient team resource organization. The availability of convenient project templates, including those tailored for marketing purposes, further enhances its usability.

Airtable

If your marketing team prefers to leverage spreadsheets for organizing and overseeing projects and marketing campaigns, there is a remarkable tool that offers relevant functionality.

Airtable presents a user-friendly spreadsheet interface that is exceptionally well-suited for marketing teams. This tool offers versatile views such as Kanban, grid, gallery, and calendar, catering to diverse project management needs. Moreover, Airtable provides additional features like product planning flow charts, product launch checklists, sales and CRM solutions, and even video production storyboards..

Furthermore, Airtable offers a plethora of helpful templates that assist in visualizing marketing project capabilities, making the planning process more efficient and effective.

Teamhood

Teamhood is a comprehensive project management system that excels in overseeing daily task monitoring, as well as scheduling and tracking long-term and intricate activities. It encompasses all the necessary features for creating, assigning, and monitoring diverse marketing tasks.

The tool seamlessly combines the functionality of traditional project management tools such as Gantt charts, Kanban boards, and time tracking. Furthermore, it offers a range of additional features and integrations that enable you to manage your sales funnel, track key performance indicators (KPIs), and more.

With Teamhood, client relationships are optimized through the provision of a professional system that fosters clear communication and collaboration. The visual boards within Teamhood allow clients to stay informed about the progress of the work and align their requirements with the project plan.

Trello

Trello presents itself as a user-friendly and adaptable tool that effectively streamlines marketing activities, offering convenience and accessibility from any location and at any time. This feature-rich solution is particularly well-suited for beginners.

With a Kanban-oriented approach, Trello provides marketing teams with a convenient space to plan, organize, and oversee tasks and events across various projects and campaigns.

Whether you’re developing a social media content plan or devising a B2B partner marketing strategy, Trello simplifies project management by representing each project as a straightforward board with corresponding cards. These visually appealing cards can encompass all the necessary task details, such as deadlines, assignees, and attached files. Furthermore, the platform offers practical to-do lists.

Trello’s versatility and flexibility have made it a favored choice not only among major players but also among smaller teams seeking reliable project management software for their small businesses.

Takeaways

Every marketing team has its own unique traits, making the choice of a suitable project management tool a multi-faceted decision.

Each of the marketing project management tools discussed in this post offers distinct advantages. Some focus on providing comprehensive marketing features, while others prioritize core project management functionalities. Striking the right balance for your business ultimately depends on your specific needs.

Would you like to explore more marketing project management tools? You can do it by reading the full version of this article here: Top Marketing Project Management Tools Compared: Features, Pricing, and Rating https://blog.ganttpro.com/en/marketing-project-management-tools/.