Question Suggestion for Facebook Group Communities using NLP

Fetch Quora Questions Relevant to our Most Popular Posts

Background

• I currently moderate the StartChat Facebook Group with Hiten Shah and Steli Efti. Our main goal is to create engagement and optimize value for our entrepreneurial community groups.

Problem

• Admins and moderators want conversations that increase engagement inside their Facebook Group.

Idea

• Alternative to “What do you want to share?” text area placeholder by triggering content ideation.

Use Case

• This app provides prompts and ideas for scheduling thoughtful conversations.
• Questions revives social chatter and continues ongoing conversations based on your most popular content.
• Members can buffer multiple questions ideas in one session.
• Can be use for Twitter and LinkedIn as well.

Assumptions to Validate

• What is the Text / Image / Article share ratio used via Buffer ?
• Are members more responsive to questions versus sharing content?
• Are there any alternative to ideating engagement?

Added Value

• Goal is to creates conversations through message and text rather than recycle content.
• Buffer helps distribute content, but engagement metrics with the content remains underutilized.
• Facebook Questions is personalized based on previous content and post success.
• Used to drive a community environment inside Facebook Group.

Learning

• Review Buffer’s UserVoice board — Get suggestions based on keywords
• Conversed with Facebook Admins and asked about their success metrics.
• Conversed with Alfred Lua on Slack Buffer channel
• Leverage analytics and insight to spur more conversations.
• 7 Different Questions To Ask On Facebook To Build Engagement
• 10 Most Engaging Questions to Ask Your Facebook Fans
• Gary’s previous Content Ideation experience.

Solution

• Based on identifying highly engaged topic inside Facebook Group, members can follow up with question writing ideas.
• The underlying technology here is providing recommendations based on keywords parsed from post message.
• Alternative to Buffer Suggestions, where categories-based NLP bubbles up to topic too general to create meaningful adjacent ideas.
• Question prompts are collected from Quora, GrowthHackers Ask GH, HackerNews Ask HN, etc..

KPI

• Number of Comments on question-post
• Number of Comments by multiple members
• Number of Replies to comments by other members
• Number of Likes via questions