Typeform on A/B Testing: If you want to really move the needle, you need to test bigger changes: radical product changes that require a lot of investment and a completely new design approach to a friction point. More risk => more gain.

But you need a balance. If 100% of your time is spent making small changes to one part of…

DAVID CUMMINGS TEST on PRODUCT MARKET FIT

David’s approach is relatively simple: if you’re able to satisfy these 5 criteria, you have a good indication that you’ve reached Product/Market Fit (PMF).

1. 10+ customers have signed-up in a short period of time (typically 3–9 months). Crucially, these need…

Emotions for marketing are complicated and simple:

• If you sell stylish clothing, trigger pride. Those people will be focused on impressing others.
• If you want to steal customers from your competitor, trigger fear. Those people will be focused on escape.
• If you want people to…

CPRU = Budget Spent x ( Conversions x N-day Retention Rate )

Well, I guess CPRU is not that hard either.

So, if you have a budget of $10k, 1000 conversions and a Day 1 retention rate of 20%, you actually have only 200 converted users at an acquisition cost of…

Respectful towards others.

Respectful demeanor and attitude towards others.

Respectful to others time.

Respectful expression of others.

While PM’s should have a good grasp of their market and vision their product, PMMs should own the product story. The story (or narrative) should have familiar elements: a hero, a villain, a journey, and an outcome. This isn’t a fluffy creative writing exercise, it’s a simple, easy to remember story that should introduce context and current trends to…

“When it comes to creating lead magnets that convert, you need to consider the following:

1. What’s your focus?
2. Are you helping them overcome a discomfort, or achieve an aspirational result?
3. Does this solution meet an urgent need? or is it simply interesting?

Lift as you climb.

As you go up, give back.

You can be wrong on a lot of decisions if you are really right on a few huge ones. Optimize for the magnitude of your good decisions, not the percentage of the time you are right. — Sam Altman

“Life is what happens while we’re busy worrying about everything we need to change or accomplish. Slow down, get mindful, and try to enjoy the moment. This moment is your life.” ~Lori Deschene