A women carrying an H and M shopping bag
Photo by Fernand De Canne on Unsplash

Fast Fashion and Greenwashing are a Match Made in Heaven

The problem with greenwashing in the fast fashion industry

Cate Billinton
Dec 12, 2019 · 6 min read

Have you ever seen a fashion brands new sustainability campaign and thought ‘wow, what a great idea!’. One example many people may recognize is H&Ms recycling campaign that states for every bag of old textiles you bring in you’ll get 15% off your next purchase. H&M is…