HOW TO CREATE AN ICO SOCIAL MEDIA STRATEGY?

What is an Initial Coin Offering?

In the terms of Blockchain and cryptocurrency, your initial coin offering is the process of launching your cryptocurrency to market.

Furthermore, with the evolving crypto industry, new regulations and fraudulent activity; now more than ever it’s pivotal you produce a well-structured content & ICO social media strategy.

It’s important that you present a clear and concise strategy that is able to continually maintain investor trust.

How can I promote cryptocurrency across social media?

With an increase in fraudulent activity and a lack of education for the more financially vulnerable users; social networks and the more mainstream advertising networks (such as Facebook & Google AdWords) has begun to disallow direct advertisements for investment trading.

Therefore, start to take a more organic approach. Make sure that education is at the forefront of the content and social media strategy.

Starting with your Whitepaper. Have it available in technical and non-technical. Make it clearly understandable for potential crypto investors looking to make their first move.

Tools & Techniques to use:

  • Reddit & Online Forums: Spend a few hours a day answering questions and provide assistance. Don’t directly push your offering. Instead, answer questions, start with a more subtle approach.
  • Build a simple & effective website: Create a simple website with 4 or 5 main pages for the purpose of branding. Tell people who they are and make them feel comfortable about your engagement.
  • Your Blog: Once you’ve started to build a strong traffic channel from Reddit & other Bitcoin and Crypto forums start diverting traffic to your own content. Showcase your brand as an influential innovator in the Blockchain space.

Are Google and Mainstream advertising networks starting to ban Crypto adverts?

Due to the lack of education for more vulnerable users that are interested in investments and the number of fraudulent scams across the internet, the major advertising networks don’t allow direct investment adverts.

Therefore, it’s extremely important that you reproduce your token distribution and ICO promotion strategy, in order to guide and earn investor trust.

This is why we continue to reiterate the importance of a full structured marketing strategy that represents not only the experienced Blockchain investors but also newcomers into the crypto marketplace.

Your ICO Social Media Strategy with GDA Media

At Genius Digital Agency (GDA Media Ltd) the first step we take when producing an ICO social media strategy is to assign a dedicated ICO Community Manager.

Their first task will be to perform background research to fully understand you, your brand and your audience.

Our core focus is maintaining lasting relationships with potential investors and helping you to build a secure and reputable online network of Blockchain Investors.

We’ll work closely to understand your exact needs, your requirements and create a brand that’s perfectly aligned to your code.

GDA media — Genius Digital Agency

We’re a specialist Digital Marketing Agency. Supporting startups, small businesses, and Blockchain companies.

Genius Digital Agency - GDA Media

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Think about your marketing strategy

GDA media — Genius Digital Agency

We’re a specialist Digital Marketing Agency. Supporting startups, small businesses, and Blockchain companies.

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