The Art Of Digital Marketing
You have Rs 2000 and you need to attract 100 customers to visit your Chinese Restaurant 🏪
Case 1: 5–10 years back, you would have preferred newspaper pamphlets. 25p per pamphlet and you will have roughly 8000 of them. You ask the vendors to attach it inside the newspapers and your pamphlet has reached approximately 8000 readers.
“How many of these 8000 readers were your probable customers?”
Now let’s assume some of these readers might not like Chinese food, few others don’t prefer to eat out at restaurants and some might not just afford it. What does this mean? A lot of the readers who received your pamphlet are not your generic customers. You spent a major chunk of your marketing budget on the wrong target customer groups.
Conversion Rate: 2% ~ 5%
Case 2: You run advertisements on Twitter, Instagram and Facebook. You can post an advertisement in the form of a tweet, story or a post but before posting you are asked to select the target group. You can customize your target group according to the location, gender, likes, dislikes, preferences etc. This way, your ad is shown only to those who fall in your target customer group.
Conversion Rate: 10% ~15%
There is a high chance the user will relate to your ad and think about it!
Now let’s directly dive into how to learn and understand the concepts of Digital Marketing. I have compiled a list of all the useful certification courses which I feel are more than sufficient to learn the art of Digital Marketing!
1. Fundamentals of Digital Marketing | Google Digital Garage
This course comprises of 26 modules. Modules in this course range from setting up a business online to reaching more customers online to sell online. This course is specifically curated for beginners and if you are new to the concept of digital marketing, this course will be the perfect first step.
A certificate is awarded at the completion of this course. There’s no expiration period for this certificate! 😇
Estimated Time: 40 Hours | Level: Beginner 👶
Once you have completed the above course, you will find yourself well equipped to implement digital marketing techniques in real life and to polish the practical and implementation part, you can refer to the following courses.
2. Google Ads Fundamentals | Academy for Ads (Recommended)
Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
This course will help you understand the process of Ad campaigns. Modules in this course focus on planning for Ad Campaigns, platform selection, budget optimisation according to the responses and evaluation of the campaign.
Estimated Time: 3.7 Hours | Level: Beginner 👶
3. Google Ads Mobile | Academy for Ads (Recommended)
Google Ads Mobile covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Google Ads Fundamental is a prerequisite to completethis certification.
This course will take you through the concepts of Designing Mobile Apps and Sites, target and bidding process for ad placements, drive installations and engagements through the ad to your app or site.
On completion of this course, you will complete the “Google Ads Mobile Certification”.
Estimated Time: 3.2 Hours | Level: Beginner 👶
4. Google Ads Search | Academy for Ads
Google Ads Search covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Google Ads Fundamental is a prerequisite to complete this certification.
This course will help you understand the concept of ads through the search engine, how to improve your ad’s visibility, audience targeting and tailoring the ads according to the performance data.
On completion of this course, you will complete the “Google Search Ads Certification”.
Estimated Time: 5.4 Hours | Level: Beginner 👶
5. Google Ads Video | Academy for Ads
Google Ads Video covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
Google Ads Fundamental is a prerequisite to complete this certification.
This course will make you skilled with Video Ads marketing. This course covers topics like planning, understanding the target group, keeping tracks of performances, optimising future campaigns and YouTube content creation.
On completion of this course, you will complete the “Google Ads Video Certification”.
Estimated Time: 4.3 Hours | Level: Beginner 👶
6. Shopping ads | Academy for Ads
Shopping ads covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Google Ads Fundamental is a prerequisite to complete this certification.
This course will take you through the concepts of bid strategy for ads, planning to increase customers, creation of campaigns, evaluation of shopping campaigns and optimising it for better results and local inventory ads.
On completion of this course, you will complete the “Shopping Ads Certification”.
Estimated Time: 3.6 Hours | Level: Intermediate 👨
7. Google Ads Display | Academy for Ads
Google Ads Display Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing Display campaigns. Google Ads Fundamental is a prerequisite to start this certification.
This course helps you understand the basics of Google Ads, the platform selection, bid strategy, target group recognition and ad’s tailoring based on the responses.
Estimated Time: 4.4 Hours | Level: Beginner 👶
